Transcript REO Professional Marketing Solutions

REO Professional Marketing
Solutions
This is a sample power point presentation to e-mail
your prospects “after” you have established them as a
“warm” lead. Try to separate yourself as much as
possible from the services other REO agents are
providing.
Our Mission
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Provide a full service solution to
improve your REO inventory turn
rate and in turn your profitability
Marketing Plan / Website
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1. State of art website for capturing leads for
people who are interested in REO properties.
Our website generates an average of 5 leads per
day or approximately 150 leads per month.
These leads are made up of two types of people,
1. Investors looking to purchase REO properties
to rent or rehab. 2. Home buyers who are looking
for a primary residence. The current percentage
has been running approximately 60% investors
and 40% primary residence buyers.
Marketing Plan / Website
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Posting your property listings. We
have the capability of posting
listings to the website so that when
a potential customer visits they will
see your listings as featured
properties. We can also do virtual
tours on the larger properties as
needed.
Marketing Plan
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Broker Price Opinions / CMA. Full analysis
of the property and price
recommendations based on factual
market data for accurate on target
pricing.
1-800 # for 24 hour information access
and caller id capture.
Yard sign with brochure box. Color
brochure with property specific highlights.
Marketing Plan (Cont)
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Direct mail campaign. Just listed
postcards mailed to 300
surrounding homes.
24 hour website outlining all
property specific activity. Showing
and feedback reports. Marketing
activity reports.
Marketing Plan (Cont)
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30 day market review with updated
market comparables and pricing
recommendation if needed.
Staging of properties can be done
where appropriate.
Additional Benefits
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Commission rate. We offer a 1%
commission reduction on properties that
we “double side”, that is properties where
we bring the buyer and do not have to
pay a co-broker commission.
RE/MAX is the largest real estate network
in the world. No one sells more real
estate. This also offers additional
networking benefits.
Additional Benefits (Cont)
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We have three licensed agents on
our full time staff which includes a
full time buyers agent
We have a full service contractor
team to perform trash outs, lock
changes, repairs, etc.
Us vs. other agents / brokers
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Website to capture customers
Website to list REO inventory
1-800 number with property info
24 hour website with updated property
information including showing feedback
Virtual tours
Staging of properties when appropriate
Direct mail marketing
Print media
Commission reduction on “double side”
transactions
Professional Skip Tracer on Staff
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Them
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Professional Services
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Occupancy Verification
Full Time Staff
Full Time Buyers Representative
Cash for Keys
Site Inspections
Winterizing / Board Ups
BPO’s
Trash Outs
Lawn Care and Snow Removal
Digital Pictures
Fast E-Mail Response
Restoration Bids
Monthly Status Reports
Conversion of Utilities
Maintenance during redemption period
Summary
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We offer a comprehensive solution
with unique marketing options that
reduce marketing time and go
above and beyond other
agents/brokers
We will improve your inventory
turns and consequently your
profitability
Current Client List
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XYZ Bank
ABC Bank
ABC REO Management
Clear Capital
I Mortgage Services
E Mortgage Logic
U.S. Real Estate Services
Bio’s
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Jon Smith - Licensed Realtor
Education: M.B.A. Venture Management.
Graduate Realtor Institute GRI
XYZ top 10% agent
Jennifer Weelin – Licensed Broker
B.A. in Marketing
Licensed Real Estate Broker since 1982
Karen Schmloke – Marketing Coordinator and Licensed Realtor
Education: A.A. in Business Administration
Property management since 2002
Background in Finance and Customer Service