Transcript allprime presentation

All Prime Realty
Internet Facts & Figures
The Power to Feature and Sell
• Most Agents Market to Home Sellers We Market “For” Home Sellers
• Most Agents do Personal Promotion We do Personal Marketing
Your Property deserves
Featured Marketing
on REALTOR.com®
The Importance of Online Marketing
• Home buyers use the Internet to search for a
home more than any other media.
• Home buyers say the two most important
features are photos and detailed descriptions.
• More and more homebuyers are finding the
home they buy online.
Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers
Why We Feature Our Properties Online
Consumers are searching online
51%
71%
51%
43%
37%
41%
41%
18%
• Internet
Newspaper
2%
1995
1997
1999
2001
Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers
2003
Buyers spend more time on REALTOR.com®
Percent of Time Spent Searching on
Comparable Real Estate Aggregation Sites*
*Media Metrix May 2004 Time Spent Searching on Comparable Real Estate Aggregation Sites
More buyers search REALTOR.com®
Total users per month
REALTOR.com®
6,133,000
1,690,000
Yahoo! Real Estate
eBay Real Estate
558,000
733,000
RealEstate.com
493,000
ZipRealty.com
374,000
Homes.com
0
Source: Media Metrix, May 2004
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Online
Steve Sellers of
Old World Renaissance
Print
Direct
Link
Comprehensive content
including customized property
description, multiple photos,
and interactive consumer
contact opportunities which
allow me to present your
property in the best possible
light.
We are Online Specialists
Home buyers will see your property on
www.realtor.com plus more than 10 other
websites with over 50,000 unique page
views per month! You will have exclusive
market representation for SOUTH EAST
FLORIDA
Realtor’s throughout South East Florida will be
able to search there local MLS and BelaSera at
Forest Hills listings will be displayed for them.
We will Showcase Your Property on
REALTOR.com®
Old World Renaissance
Steve Sellers of
By listing with me, your
property will be on
REALTOR.com®. The door will
be opened to millions of
online buyers actively looking
to purchase.
Benefits:
• Direct Link Banner
• I will add what consumers
want to see, additional
photos
• I will create a custom
property description
• Buyers can contact me 24/7
via email, phone or fax
We will Feature Your Property First
Featured Homes™ positions are limited in your market. That is why I have secured space
to ensure that your home gets top local billing on the #1 real estate site –
REALTOR.com®*
Twenty Times More Exposure!**
Featured Homes™ ensures
that your property stands out
at the top of the search
criteria page – linking buyers
directly to your property’s
details and my contact
information.
Benefits:
• Differentiates your property
in front of millions of
potential buyers.
• Attracts targeted home
searches to your property
*Media Metrix, May 2004. **Based on Homestore, Inc.’s internal
accounting for May 2003 - April 2004, average measure of
property listings with Featured Homes vs. property listing without
Featured Homes
Steve Sellers of
Old World Renaissance
We are also a Featured AgentTM on REALTOR.com®
I hold one of a select few Featured AgentTM positions so that home buyers can find
World Renaissance
even when your property does not show up within the
consumer’s search.
Benefits:
As a Featured Agent in your
market, I have the single greatest
personal promotion opportunity
on REALTOR.com®, which allows
me to reach more home buyers in
your area. Reaching more
potential home buyers may
generate greater demand for your
property and thus possibly a
higher price.
My investment in becoming one of a select few Featured Agents on the #1
real estate site* helps ensure that you are represented by one of
America’s preeminent real estate marketers online.
*Media Metrix, May 2004.
Old
Tracking Traffic to Your Property
We will show you how often your property was “shown” online
Marketing Plan
•
Feature Old World Renaissance on the #1 real estate site* so it can be
seen first and get as much as twenty** times more exposure.
•
Submit your property to multiple Web sites on the Internet including
REALTOR.com® and local MLS databases.
•
Include multiple photos in marketing your property online including a
virtual tour, floor plans and complete property descriptions.
•
Publish an advertisement in the Realtor Edge the official publication of
the RAGFL with over 10,000 copies circulated each month.
•
Each site that features your property will include multiple ways to
inquire about your property and reach your sales office directly.
•
Inquires about your property will be responded to in a timely manner to
help capture each potential Buyer.
All Prime Realty
*Media Metrix, May 2004. **Based on Homestore, Inc.’s internal
accounting for May 2003 - April 2004, average measure of property
listings with Featured Homes vs. property listing without Featured Homes
Adam H. Prince
Steve Sellers of
Old World Renaissance