Transcript VTC Digital Marketing Webinar: Facebook Basics 9/24/13

Facebook Basics
Understand the best practices behind making your
Facebook presence a useful marketing tool.
• Different types of pages
• Basics of submitting a quality Facebook post
• Importance of images and photo albums
Webinar
Please Mute your Lines
Ask Questions through Question tool
VA-1
What: VA-1, 2013
When: November 18-20
Where: Hampton Roads
Convention Center
Host Hotel: Embassy Suites Hotel
www.VATC.org/VA1
VTC Digital Marketing
Dave Neudeck
Casey Higgins
Digital Marketing Director
[email protected]
Digital Marketing Content Specialist
[email protected]
Mary Bishop
Tom Kirk
Digital Marketing Manager
[email protected]
Multimedia Specialist
[email protected]
Robin Mamunes
Digital Marketing Content Coordinator
[email protected]
Facebook in 2013
Facebook Basics
Research
• Know Your Audience
• Observe Your Competitors
• Learn from the Best
• Find Messages that Work
Facebook Basics
Have a Purpose & Message
• Who are you? Why should I care?
• Sharing Trip Ideas
• Responding to Questions
• Deals and Exclusive Offers
• Community Participation
Facebook Basics
Time
• Time to Prepare Posts
• Time to Monitor Feedback
• Time to Test
• 2 to 3 hours a week for small business
• 20+ hours for larger DMO
Facebook Basics
Calendar of Ideas
and Image Bank
• One to Two months worth of posts
• Posts based on High Quality Images
• Supporting Content on Website
Facebook Basics
Set Goals
• Be Realistic
• See What Others are Achieving
• Engagement Metrics
Facebook Basics
Measure & Test
• Learn Facebook Insights
• Test Messages Often
CASEY
Facebook Page Types
Dave
Facebook Page Setup
Casey
Facebook Post – Do’s
Dave
Facebook Post – Examples
Dave
Facebook Images/Albums
Scoring a Facebook Post
NOTE: This is VTC internal use only. This is not
an industry standard. For comparison purposes
only.
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•
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$0.50 per Like
$1 per Comment
$3 per Share
$5 Click Through
Likes
Comments
Shares
Clicks
Value
Reach
per reach
1862
58
324
1275
$8,336.00
58688
$0.14
Likes
Comments
Shares
Clicks
Value
Reach
per reach
2986
54
370
6078
$33,047.00
273024
$0.12
Likes
Comments
Shares
Clicks
Value
Reach
per reach
819
14
161
46
$1,136.50
35184
$0.03
Likes
Comments
Shares
Clicks
Value
Reach
per reach
6208
187
784
8838
$49,833
539648
$0.09
Boost!
Advertising on Facebook
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Set an annual budget
Monitor your posts for about 2 hours
Boost or Promote your best posts!
Monitor to make sure results are holding.
Pause Promotion if results are not good
Add more if results are great
Questions
Dave Neudeck
Digital Marketing Director
[email protected]
Casey Higgins
Digital Marketing Content Specialist
[email protected]