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® Exploring Marketplace Needs Through PCC Feedback 1 ® Background Innovation Symposiums MTAC – August 11, 2010 PCC Three Ideas – September 15, 2010 (National PCC Day) CEO and Industry Leaders – October 13, 2010 Direct Feedback from PCCs 2 ® Marketing Mail What methods do you use for marketing your products and services? How does your marketing mix (direct mail, TV, radio, print, email) look today as compared to the last three to five years? How do you measure success of marketing/direct mail programs today as compared to five years ago? 3 ® Marketing Mail Is direct mail a component of your marketing mix? If yes, what do you like about it? Open and read rate Return on Investment Others If not, what obstacles prevent you from using it? Not enough information on the product Price 4 ® Customized MarketMail 5 ® Marketing Mail Customized MarketMail (CMM) Are you aware of CMM? It’s customized Standard Mail that can be virtually any shape or design. Have you used CMM in your marketing mix and was it successful? If you have not used CMM, why? 6 ® CMM Sample http://www.usps.com/customizedmarketmail/ 7 ® Repositionable Notes 8 ® Marketing Mail Repositionable Notes (RPN) Are you aware of RPN? These are sticky notes that extend the lifespan of your marketing messages. Have you used RPN in your marketing mix and was it successful? If you have not used RPN, why? 9 ® RPN Samples http://www.usps.com/repositionablenotes/ 10 ® Marketing Mail - Ride Along Are you aware of the Ride Along program? This is an object like a CD or product sample that accompanies a mailpiece at delivery. Have you used Ride Along in your marketing mix and was it successful? If you have not used Ride Along, why? 11 ® Marketing Mail What added features or enhancements could the Postal Service implement to make direct mail more attractive? 12 ® Correspondence and Transactions First-Class Mail Business Reply Mail Courtesy Reply Mail BUS INE LAS S M SS AIL PER RE PLY MIT NO. 000 JAM WAS MA E HIN RUS S STA GTO IL S N C FIR ST-C POS TAG EW ILL BE PAID BY ADD RES GAL K 476 SEE L B NEW ROAD ERY L YOR WAY TD KN Y 1 001 3-99 91 DC NO P NEC OSTAG E E IF M SSARY AILE IN UNIT THE D ED STA TES 13 ® Correspondence and Transactions Would you be interested in a day-certain delivery product that allows you to pick the day of delivery? If so, why, how would this benefit you and your company? 14 ® Correspondence and Transactions What about a product with speed of First- Class Mail but with fewer options, e.g. forwarding service, return service? What about incentive offers that provide a rebate for volumes that exceed a predetermined threshold based on past volumes? 15 ® Correspondence and Transactions Do you have corporate strategies to convert First-Class Mail to electronic channels? If so, what is the primary reason for this strategy? 16 ® Transpromotional Mail Transpromo Mail Combines transactional documents (statements/bills) with promotional messages Adds value Turn cost center into revenue generator ® Correspondence and Transactions What added features or enhancements could the Postal Service implement to make Correspondence and Transactional Mail more attractive? 18 ® Package Services Express Mail Priority Mail Parcel Select Parcel Post Bound Printed Matter Library Mail Media Mail 19 ® Package Services Do you use USPS package services? If yes, what do you like about them? If no, what are the issues? 20 ® Package Services What do you think about the following new features and would you use them? Delivery of wine and/or beer Offering adult signature service Package intercept service Two-day guaranteed delivery product Three-day guaranteed delivery product 21 ® Package Services What new features/enhancements would make the following products more attractive? Priority Mail Parcel Select Parcel Post Bound Printed Matter Library Mail Media Mail 22 ® Wrap-up Feedback From Participants Complete questions and email to [email protected] Results To Product Managers 23 ® THANK YOU! [email protected]