Transcript Document

PLANNING FOR PROFIT
we help develop your business in Ukraine
Who we are:
ProMarketing helps local and multi-national clients to develop their
businesses on the basis of international best practices.
ProMarketing’s founders are American and Dutch professionals with up
to 15 years of extensive experience in multi-national enterprises such as
Procter & Gamble and Interbrew. Working already more than 10 years in
Ukraine allows us to optimally use western business principles in an
emerging market environment.
Having held top positions in marketing, sales and general management
in leading multinationals, we speak the language of senior managers and
shareholders and understand their perspective on the business.
We also speak Ukrainian, Russian, English, French, German and Dutch.
What we do:
We help our clients to create substantial, profitable growth. We help to
improve your businesses through a thorough market survey, intelligent
positioning of your brand-portfolio, optimizing price strategies and planning
cost-effective marketing, sales and distribution implementations. We build
brands with clear competitive advantages that will bring you profit.
We help you to get started in Ukraine. Our database consists of
thousands of Ukrainian companies from all sectors that we screen to select
perspective partners for you. We survey the market, arrange introductions
and do a feasibility study. We establish your local legal presence, recruit and
train your people, set up an office, find and procure a production facility and
manage it for you if needed.
We give you results: we measure our success and yours in numbers and
our recommendations will provide a detailed plan to deliver those.
What we believe:
Success is vital, for our clients and for us. Above average profitable business
growth will ensure our clients a long term edge over their competitors.
Success is based on creating a competitive advantage. Being consistently better
than your competitor in everything you do is the only way to convince clients.
Profitable growth is based on strategy. Without a strategy a company lacks
direction and will go nowhere.
Working with our clients and not for them creates solutions that are integrated
and supported across functions in the company.
Competition makes us all stronger but we do not need to help them, so we
guarantee our clients confidentiality and category-exclusivity.
Our Sectors:
We work with clients from the following sectors:
 Food and beverages industry
 Agriculture
 Retailing and trade
 Industrial supplies and construction
 Financial services
 Real Estate
 Government and non-profit
Dutch Ministry of Economic
Affairs/EVD/Federation Agro Technique,
Chambers of Commerce:
Trade Missions organisation and match making
for more than 200 Dutch clients in many sectors.
Some of our clients
Soyuz Viktan:
Development and implementation
sponsoring strategy
Ukraine
DELIM
Football Federation of Ukraine, Polish
Football Association and Ministries of Sport
General management of winning PolishUkrainian Bid for UEFA EURO2012
Imperial Tobacco Group-Reemtsma
Development Trade Marketing
function
GEA Group
Outsourcing partner search
Hunter Douglas
Recruitment general manager
Vanderlande Industries
Business development
National Olympic Committee Ukraine:
Official Marketing Agency of the NOC
of Ukraine 2004-2006
Nedap
Business development
Philips Electronics Ukraine
Market research projects
Ballast Nedam
Business development support
Interbrew Ukraine
Market research projects
Quadrem
Outsourcing partner search
Rosinka Softdrinks
Development business plan, marketing strategy,
set up sales & distribution organisation
Delim
Brown field development hot dip
galvanising plant
Personna American Safety Razor Co
Retail introduction in Russia and
Ukraine. Trade support services
Lysychansk Brewery
Business development, brand
development, sales & distribution
organisation
Task Force EURO 2012
Co-founder with Eunite and FME-CWM.
Business development and research
(www.meetyourgoals.nl)
FARMGATE
Farmgate Ukraine
Development and implementation business
plan large scale arable farm
Our services:
Corporate strategy development
• Identification of profit pools
• Design brand-product-packaging matrix
• Long term planning and resources allocation
Marketing strategy development and planning
• Strategy and planning objectives, resources and tools
• Marketing spending efficiency and effectiveness audit
• New product and packaging development
Brand positioning and development
• Positioning statement
• Design briefing and implementation
• Selection ATL and BTL agencies and project coordination
Market surveys and consumer research
• Quantitative and qualitative market and consumer studies
• Quick scan market survey
• Distribution and pricing surveys
Our services:
Sales and channel Management
• Sales and channel strategy and infrastructure
• Commercial policy design
• Trade marketing and incentive programs
Commercial Organization Development
• Capabilities assessment, organization design
• Operational outsourcing
• Reporting and follow up systems
Market entry and matchmaking
• Feasibility studies
• Search and matching potential partners
• Due diligence and post M&A integration
Local presence and office
• Local representations, liaison office
• Company incubator
• Staff recruitment
Contact us:
For more information and a confidential consultation,
contact Dirck Smits van Oyen:
• Tel. + 380-44-461.14.05
• Fax + 380-44-461.14.06
• [email protected]
• www.promarketing.com.ua
• Lev Tolstoy Street 3, Kiev 01004, Ukraine