Transcript 1320080627085458

24 Hour Per Day
Marketing Made Easy
Introducing the PTG eMarketing System
Criteria of a Marketing System
 Complete
 Effective
 Easy To Use
 Time Effective
 Inexpensive
Beginning at The End
The Results of This Session
 New Clients
 Better & More Business With Current Clients
 Establish Yourself as an Industry Expert
 More Time to Do What You Do Best
 A Large & Simple Passive Income
Money And Time
 No Super Bowl Ad?
 The Abandoned Pile
“The man who stops marketing to save money is like the man who stops the clock to save time.”
Pareto Strikes Again…
 The Book says you should spend 20% of your
billable time marketing.
 8 hours per week
 35 hours per month
 420 hours per year
 Nearly $80,000 per year in your time…
What are you doing here? You’re a well paid
marketing executive.
What Goes Wrong
 Lack of Strategic Objective

Making flyers instead of marketing
What Goes Wrong
 Features Over Benefits

Features don’t sell, always deliver benefits
What Goes Wrong
 Timing is Everything

Strike One, You’re Out and the Game is Over
The PTG eMarketing System
What is 24 Hour Per Day Marketing?
 Coming to Agreement on Marketing:
Email
 Web
 Print
 In Person
 Social Marketing
 PR
 Certification
AGREED?

The Path of Your New Customer
 Making the List
 Receive Well Designed & Written Marketing Pieces
 Consistent Engagement with High Value Information
 Transition From Informational to Paying Customer
 You Transition Them to Consulting Customer
Let’s Get to Work…
The Consultant Marketing Guides
 Marketing Articles
 What-to-do Guides
 Consulting News
What is a Client Worth to You?
 Consulting Industry Averages
 $12,000 Per Year
 3 Year Lifecycle
One New Client is Worth $36,000
The PTG eMarketing System



24 Customizable Newsletters for Clients
12 Lead Generation Marketing Pieces
3 Lead Generation Industry Reports
Totaling
$12,000
$ 6,000
$ 3,000
$21,000
Plus You Receive Incredibly Valuable:
*Online Marketing System
*Customized Webstore with Fulfillment
*Additional Landing Pages
*Promotional Marketing Pieces
*Lead Generation Product Promotions
Membership in PTG*
Correspondence Marketing *
Follow Up Mailers*
Training Webinars*
MAP Mentor Network*
*Commissions on Products & Licenses*
Total Actual Value
Well Over $30,000
Criteria of a Marketing System
 Complete
 Effective
 Easy To Use
 Time Efficient
 Inexpensive
What is Your Investment?
Pre-Launch Special – Through 6/28:
$2,995
Financed & Monthly Options Available
24 Customizable Newsletters – Custom Online Webstore – Industry Reports
eMail Marketing Pieces – Membership in PTG – Promotional Marketing
Consultant Marketing Guides – Discounts on Marketing Services & Lists
Customizable Landing Pages – Training Webinars – Follow Up Pieces
“Big Ticket” Opportunities – Online Marketing Deliver System – Much More!
The Guarantee
 $10,000 in New Attributable Business
 Price Protection Guarantee
 Your End of the Bargain
 Just Put Gas In The Car…
Back to the Beginning
A Complete Marketing Program
 New Clients
 Better & More Business With Current Clients
 Establish yourself as an industry expert
 More Time to Do What You Do Best
 A Large & Simple Passive Income
End Of Presentation
Questions?