Transcript Internet Marketing - Max Lent Communications

Internet Marketing
Max Lent
Max Lent Communications
About taking notes
This PowerPoint presentation will be
available online at
http://www.maxlent.com/im/index.htm
 The verbal part of this presentation will
not be available

Questions
Does my company need a Website?
 What are the benefits and
disadvantages of having a Web site?
 How much will it cost and what is the
ROI?
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Does my company need a
Website?
Yes!
Why your company should be
online
Three years ago, if you didn’t have an
email address on your business card
you were considered a techno peasant
 Today, if you don’t have a Web site
listed on your business card you are
considered a Luddite
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Important considerations
Your competition is already online or
soon will be
 If your customers can’t find your
business on the Web they will shop at
the business they can find
 The Web is the new “Yellow Pages”
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Disadvantages
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Additional cost
Maintenance
Complexity
Requires vision
Staffing or
outsourcing
Requires content
High standards
already in place
 Higher standards
are coming
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Advantages
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Another selling
channel
Customer
management
Branding
Image/status
Public relations
Required
Nearly unlimited
opportunity to tell
your story
 Nearly unlimited
opportunity to
describe your
business, products,
and services
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What your Web side should not include
Imbedded music or
sounds of any kind
on any page
 Large high
resolution images
that load
automatically
 Animated Gifs
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Gratuitous graphics
 Graphic files that
require a browser
plug-in on your
home page
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Oversize
d text
What your Web site should include
Home Page
 Contact information
 Mission statement
 History
 Company description
 Product descriptions
 Service descriptions
 Frequently asked
questions
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Search tool
Links to other sites
Press releases
Links to articles
about your company
Shopping cart (if
applicable)
Content
How to create a Web site
1.
Forget about technology
and graphics
5.
Create your Web site using
3X5 cards
2.
Decide who your audience
will be
6.
3.
Decide what your audience
wants
Use one card per page and
describe the content that
the page will contain on
the card
4.
Decide what do you want
to do for your audience
7.
Use the cards to guide the
creation individual pages in
your word processing
program
What is content?
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Text
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Stories about your
company, its products, its
services, its staff
Everything you know
about your area of
expertise
Audio
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Speeches and lectures
Commercials
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Video
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Commercials and
infomercials
Speeches and
lectures
Web Cam
Webinars
Flash!
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Internet Marketing will from this point
forward be known as eMarketing
How to have your Web site
Hosted
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Find a domain name
that you want to use
Required reading (books)
The Cluetrain Manifesto by
Christopher Locke, Rick Levine, Doc
Searls, David Weinberger
 Blur
by Stan Dave & Christopher Meyer "The
speed of change in the connected
economy"
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Domain name searching
Whois.net (http://www.whois.net)
 Network Solutions
(http://www.networksolutions.com)
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Domain name registration
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Go Daddy $8.95/ year
(http://www.yy.godaddy.com/)
Web Hosting
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ReadyHosting $99/year
(http://www.readyhosting.com)
Free Web hosting
100 Best free Web spaces
(http://www.100best-free-web-space.com/)
 0 Cost Web Space
(http://www.0costwebspace.com/)
 Yahoo.com (http://www.yahoo.com)
thenHome > Business and Economy >
Business to Business > Communications and
Networking > Internet and World Wide Web >
Network Service Providers > Hosting > Web
Site Hosting > Free Web Pages >
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Free Internet Access (716) area code
Bluelight
 Blue Frog Internet
 DotNow
 Juno
 NetZero
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eMarketing Resources on the Web
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eMarketer (http://www.emarketer.com)
Internet.com
(http://www.internet.com/sections/marketing.html)
Wilson Web (http://www.wilsonweb.com/wmt/)
Channel Seven (http://www.channelseven.com/)
Yahoo! e-groups Internet Marketing 433 groups
(http://dir.groups.yahoo.com/dir/Computers___Intern
et/Internet/Internet_Business/Internet_Marketing_an
d_Advertising)
Web Conferencing
Placeware Web Conferencing
(http://www.placeware.com/)
 Mshow (http://www.mshow.com/)
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Required reading (magazines)
Fast Company
(http://www.fastcompany.com)
 Business 2.0
(http://www.business20.com/)
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