Transcript Slide 1

What eMarketing Brings to
the Table & What eMarketing
Needs from Your Area
EMKT 495
Functional Competencies of EMKT

Online target markets

eMarketing objectives

Plan online strategies

Contribute to offline strategies

Develop/design/manage Web presence

Apply tactical marketing mix tools online

Advise on overall marketing budget & calendar

Execute and evaluate
EMKT Contributions to GC3

Identify the online target market

Analyze online competition

Develop online tactics to meet marketing
objectives

Develop alternative offline marketing strategies
to enhance online strategies

Develop online solutions to meet communication
objectives
EMKT Contributions to GC3
Develop Internet site to promote product and
branding
 Develop Intranet site to promote internal
communication plan and HR objectives
 Create eMarketing budget within overall
marketing budget
 Develop an implementation & evaluation plan
that includes metrics

Potential EMKT Needs from Your Area
From HRM :
 Help identify information & communication
concerns/wants of employees, stakeholders, applicants,
etc.
 Assist with content development & organization of
Intranet
 From FINA:
 Assist with identifying implications of current Marketing
budget
 Assist in identifying metrics and monitoring effects of
eMarketing efforts

Potential EMKT Needs from Your Area

From MKTG:
•
•
•
Communicate overall marketing and branding objectives
& tactics
Integrate eMarketing budget into overall marketing
budget
Communicate/coordinate calendar considerations e.g.,
launch dates