Transcript WELCOME good day dobar dan bună ziua

WELCOME
good day
Alexandru Doszlop
[email protected]
I.
IT tools for e-commerce and e-marketing
E-commerce:
This concept is based on the internet
infrastructure and provides both producers and
consumers with a simply and fast way to sell /
buy products.
The amount of trade conducted electronically
has grown extraordinarily since the spread of
the Internet.
I.
IT tools for e-commerce and e-marketing
E-commerce:
Originally, electronic commerce meant the
facilitation of commercial transactions
electronically, using technology such as
Electronic Data Interchange (EDI) and
Electronic Funds Transfer (EFT).
These technologies were both introduced in the
late 1970s, allowing businesses to send
commercial documents like purchase orders or
invoices electronically.
I.
IT tools for e-commerce and e-marketing
The growth and acceptance of credit cards,
automated teller machines (ATM) and
telephone banking in the 1980s were also forms
of electronic commerce.
When the Web first became well-known for the
general public in 1994, many journalists
forecast that e-commerce would soon become
a major economic sector.
However, it took about four years for security
protocols (like HTTPS) to become sufficiently
developed and widely deployed.
I.
IT tools for e-commerce and emarketing
Subsequently, between 1998 and 2000, a
substantial number of businesses in the United
States and Western Europe developed
rudimentary web sites.
In the dot com era, electronic commerce
designates the purchase of goods and services
over the World Wide Web, usually with secure
connections with e-shopping carts and with
electronic payment services such as credit card
payment authorizations.
I.
IT tools for e-commerce and emarketing
The 5 largest Internet retailers are:
 Amazon
 Staples
 Office Depot
 Dell
 Hewlett Packard
This indicates that the top categories of
products sold on the Internet are books, music,
office supplies, computers, and other consumer
electronics.
I.
IT tools for e-commerce and emarketing
Electronic commerce that is conducted between
businesses is referred to as Business-to-business or
B2B.
B2B can be open to all interested parties or limited to
specific, pre-qualified participants (private electronic
market).
Applications used in E-commerce:
 E-mail and messaging
 Documents, databases
 Accounting and finance systems
 Orders and shipment information
 Domestic and international payment systems
I.
IT tools for e-commerce and emarketing
At consumer level:
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conducted via World Wide Web
purchase anything from grocery to expensive things
online banking
bill payments
buying stocks
transferring founds from one account to another
At institutional level:
 Exchange very sensitive information like financial data
As a consequence, data integrity and security are very
hot and pressing issues for electronic commerce these
days.
I.
IT tools for e-commerce and emarketing
Practice:
Visit www.amazon.com and check products and
the procedure you have to follow to buy one.
Visit www.ebay.com
Visit www.emag.ro and check the procedure for
Romania
I.
IT tools for e-commerce and emarketing
 E-marketing:
Advertise your business on world wide web.
Usually this is done via a web site.
The web site must fulfill several requirements in order to
advertise the business in a adequate manner.
Choose Web hosting company:
 It is very important to use a reliable service.
 The success of an Internet business is critically dependent
on its Web site (no lost connections).
 Unfortunately, it is difficult to verify which hosting
companies are truly reliable.
 Check www.webhostingrebates.com
I.
IT tools for e-commerce and emarketing
Web site must:
 Provide an easy and intuitive navigation method.
 It must provide an easy and faster way to reach the
desired information.
 It must keep a balance between the text and multimedia
content.
 It must load fast in the browser.
Usage of Web-Forum (advantages):
 A forum can be very useful to see the others opinion (e.g.
about the site itself, about the products you sale, etc.)
 It helps you to adjust your business to the customer
needs.
 It brings you closer to the customers
I.
IT tools for e-commerce and emarketing
Advertise web site using Banners (advantages):
 Banner advertising is one of the most economical and cost
effective methods of exposing your business products and
services to thousands of potential customers.
 It allows you to increase traffic to your Web site.
 Change your banner ads frequently (banner not effective
after third time seeing it).
Optimize website for search engines:
 Determine the key words for which your site you want to
be found by the search engine (most important step)
 Submit your site to the search engines
 Improve the link popularity of your site by getting other
sites on the Internet to link to your site.
I.
IT tools for e-commerce and emarketing
E-mails:
 You can get the customer's e-mail addresses first of all, by
using forms on your company website.
 Allow the visitors the possibility to sing-up for news-letter
(periodic news). Benefits are:
• You'll save money
• Your email is being read
• Your e-mail is wanted
Website Credibility:
 The more user-friendly your site is, the more trust will be
developed with your viewers.
 Having good credibility is the one of the most important
element you want from your visitors.
I.
IT tools for e-commerce and emarketing
Tips for making a website credible:
Purchase an appropriate domain name for your
business.
Use domain name email address.
Include contact information (phone numbers, hours of
operation, time zones, business mailing address, and
email addresses).
Have contact links on your site.
Keep your content updated.
Include a personal touch.
Design it for quick downloads.
No spelling and grammatical errors.
I.
IT tools for e-commerce and emarketing
Tips for making the website memorable:
 People tend to remember the first and the last item that
they see in a sequence better than the content they see in
the middle.
 Tip: make your home page fun, interesting and
memorable.
 People remember things better when they are represented
as pictures.
 So use pictures wherever you can.
 But more importantly, try to say important things using
both pictures and words. This is called "dual coding," and
gives consumers two ways to remember.
I.
IT tools for e-commerce and emarketing
Practice
Visit www.microsoft.com
Visit www.yahoo.com
II. Introduction to IT:
elements of websites
 Choose the right technology for a complete web
solution
 Website a few years ago = webpages
 Website today = web solution
 If you don’t have the experience and technical
resources in-house, work with a professional
web solutions provider, preferably
II. Introduction to IT:
elements of websites
Technology used:
HTML / Flash
PHP / ASP / JSP
MySql / Microsoft SQL
Hosting / in-house server
Blogs, webcasts & podcasts
Web 2.0
II. Introduction to IT:
elements of websites
The Elements of a Web Solution
1.Domain names
Choosing the right domain name is an important
branding decision which impacts how your
organization is perceived and also how it is
found in the search engines.
II. Introduction to IT:
elements of websites
 The Elements of a Web Solution
2. Website Design
& Development Services
Find a provider that specializes in small business
web design and development. An organization
that offers a solutions-based approach can
assist your company in doing thorough needs
analysis and in designing all of the elements to
work well together.
II. Introduction to IT:
elements of websites
The Elements of a Web Solution
3. E-mail Management
E-mail is a key communication tool for your
business. The right system will help you
maximize communications within the
company, on the road and with your
customers
II. Introduction to IT:
elements of websites
The Elements of a Web Solution
4. Social Media
Social media such as blogging, Podcasting
and other web 2.0 tools can greatly
enhance customer communications
II. Introduction to IT:
elements of websites
 The Elements of a Web Solution
5. Small Business Website Hosting Services
Look for a managed hosting provider who can help
you select the right plan for your web solution
goals, get your website up and running and
support you as it grows and evolves.
II. Introduction to IT:
elements of websites
 The Elements of a Web Solution
6. Website Maintenance
How will your site be maintained and updated?
Having both small business web development
and managed web site hosting as a package is
immensely helpful for maximizing web server
resources, identifying problems and keeping the
site maintained and updated.
II. Introduction to IT:
elements of websites
 The Elements of a Web Solution
7. E-Commerce
Will you be actually selling on your site or using it
for
lead
generation
or
information
dissemination? If you are selling products, who
will create and maintain your product database.
How will transactions be handled? What about
web server requirements?
II. Introduction to IT:
elements of websites
 The Elements of a Web Solution
8. Business Process Interaction
A website needs to be more than just an ad on the
Internet to be effective as a business tool. There
are many ways the web can be used to improve
your business processes and integrate with your
existing systems such as accounting or contact
management.
II. Introduction to IT:
elements of websites
The Elements of a Web Solution
9. Website Marketing
How will people find you on the web? Will
you optimize your site for organic search
or employ paid marketing techniques or a
combination? What directories should you
list your site in?
II. Introduction to IT:
elements of websites
 The Elements of a Web Solution
10. Website Analytics and Conversion
Having a great site isn’t enough if your visitors
aren’t doing what you intended; buying
something, contacting your company or using
your site for an information source. Does your
site have usability issues? What kind of reporting
will you use to track site visitors? What do you
need to know and do to convert your visitors into
action-takers?
III. Online communication and netiquette
Net Etiquette: a set of rules needed to
interact in the online environment (e.g.
when doing e-mail communication)
Just as one needs to show courtesy and
respect in the face-to-face classroom, so
does one in the online arena.
The others will understand you only by
means of the words (usually no body
language or voice is available)
III. Online communication and netiquette
 Guidelines for online communication:
Clearly signal the subject of your message in the
appropriate text box in the message window.
Create single subject messages wherever possible, not
messages with multiple subjects.
Be polite – do address each other by name, as
appropriate.
Make you messages easily read:
 Keep your messages as succinct as possible – use short
paragraphs, and short sentences (no more than 20
words).
 Structure you message if necessary with bullet points,
numbered lists, and/or use sub headings to break the text
up into easily read chunks.
III. Online communication and netiquette
 Guidelines for online communication:
Don't make any hurtful, sexist, racist or other
disparaging comments
Respect other's ideas and perspectives – although feel
free to share differences in opinion.
Don't copy or forward a message or attachments (or
parts within) without first getting the permission of its
author
Beware CAPITALISING or highlighting whole words or
phrases – this seems like shouting to the reader.
Beware using humor, irony and sarcasm – it can be
misinterpreted without usual voice tone and body
language.
III. Online communication and netiquette
 Before you hit the Send/Post button, think:
Is this really what I want to say?
How will this be interpreted by my reader(s)?
Is this the best medium to send the message (e.g. use
email for private/personal communication; Discussions
and Chat are public forums)?
Am I comfortable that this will be a permanent electronic
record?
 Take the time to review your message and
correct any errors in grammar or spelling that
could mislead the reader.
DAY 1 PRACTICE
Installing an e-commerce website.
Managing this website.
Identify payment methods specific for your
country.