Transcript b`est benin entreprendre solidaire avec son

SENS BENIN
MARX ABIDJI (BENIN)
What is the problem?
• 65% of the youth are unemployed or underemployed
in Benin
• 35% attempt to or are willing to launch an
agribusiness. Source: INSAE
• 18,500 new startups are created every year Source:
Business Recording Board, Benin
What is the problem?
• Only 5000 startups survive after 3 years
• The causes:
o Not investing into themselves or the company (marketing,
business management…)
o Running investable projects, but non-investable proposals
o Copying what others are doing
o Not managing electronic book-keeping and accounts
o Not treating their employees as an asset
o Low access to loans and equipments
The solution: Startups incubator and market
consultancy
Current Market Landscape
Practical
Service quality
The target
SENS Benin
Farmers
training
NGO
Other business
consultancy
companies
Universities
Theoretical
Unique service
No. of services
Holistic service
Target segment key trait
Founders/startups
Age range
Young graduates & farmers
Focused area
Rural areas of Collines and
Borgou
Type of product
Food processing, agricultural
inputs, rural energy supply
Decision maker
Founders, entrepreneurs, local
government and their their
financial partners, graduates
schools’ presidents
Criteria
Practicability, quick access to
market, impact (job creation and
farmers connected)
Product
manufactured products
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Services
Training & one-on-one
consulting
entrepreneurship
Business development
Marketing
product optimization
loan assistance & leasing
supply chain devlpment
Networking
Investor Ten-Slide
Template
Scaling up
Revenue structure
Public funding
Direct revenue
85%
60%
40%
15%
2016
From 2018
Investor Ten-Slide
Template
Go to market strategy
Revenue sources from 2018
35%
35%
30%
Training
Marketing
One-onconsultancy
Go to market strategy
2000 $
Advertisement
-subscription
system designing
and training
-Prospection and
Identification of
promising startups
and founders
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Aug-dec 2016
17000 $
Contract with 50
entrepreneurs/founders
and 1university
-get certification of so
what? who care? Why
you ?
-Build an online marketing
platform
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Jan-Dec 2017
Milestones
 Invested in strengthening and increasing our
sales force from 20 to 40
 Building video record success stories
 5 startups ready to pay de service
still need expertise to strengthen team’s capacity
through training & partnerships (purdue
foundry, ISEEK & SAKSHAM)
Investment and use of proceeds
$12,000 is needed to:
o Build an online marketing platform
o Get certificate of So what? Who care?
Why you?
Our Team
Esther: finance/account
Kemi: business coach
Marx: Marketing
Tony: Process
design
MPB: mentor
Morest: Supply chain
development
SENS BENIN
THANKS FOR YOUR ATTENTION