Transcript Ideafest Unstoppable Stream of Startups

Ideafest
Unstoppable Stream of Startups
 Market Access
 Sales
 If you build it they will come ? No 
 You need to find people for whom your
product would solve a problem then get
them to buy from you!
Breakout 1
1. Gofor IT INI £50/£100 for web marketing – baffled at the 1 company policy for
websites new startups, totally ineffective.
Ap – Better Approach would be to educate people on what Digital Marketing is, why it is
needed, what it does i.e. how do I make money, and choice of vendor.
Why can INI not recommend the best company .. New rules needed to openly advise
on Digital Marketing Strategy.
2.Education (Population in general) do not value sales and sales people.
AP - Every degree needs real sales and marketing modules .. It’s vital
-culture is too small ..concept of making ££ unfamiliar to most graduates
- sales is a CAREER message needs to be promoted
3. NI economy is small ….
AP – Need to stop looking at 6 counties and focus on the International Market
So need to SELL into International Market
Breakout 1
4 Spend on R & D
- focus on Research – Market Research
Not LAB research …. It’s not about random pure research
Market research to guide pure research
5 Sales
1 week sheep dip Marketing and Sales doesn’t work
AP : We need a more professional sales capability
- develop and promote courses for explaining how to use web for £
- help people understand how online can make u money
and how to
Educate the business community that web development is NOT Digital Marketing
Strategy.
Support the development of Marketing Strategy & Digital Marketing with new co’s.
Professional sales academy at Uni for grads (as per s/w testing) would be a
GAME CHANGER
AP –put the less technically qualified people into sales where appropriate
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Philip
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Russellmoore rla ad fellow cim marketing
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Geralimne fusciardi lay magistrate sub 18 help start ups, sales undevalued
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Stephen jemfrey – learn and mentor , ex food bevs
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Ruan O’Tiarnaigh WSI - research IT, spun out s/w tools,vc funded sailing for Ireland
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Siobhan gallagher setup Shout! s/w reseller .. Fake pearl sales
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Michaeldooney classic car website in ruby dev, japanese lit
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Richard ferguson halo mgr, sw engr , next big thing seeking .. World record holder
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Gary smylie INI – IP expert …. Help ideas people .. Oldest scout in n down
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Natalie irwin , mkt res, ipad user for research , classical musoc
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Margaret tumey …. Can fly a plane
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Kirsty mcquoid , city magpaie b2b buying … get feel for social media