Transcript Energy Efficiency Policy, Strategy and New Initiatives

Energy Efficiency Policy, Strategy
and New Initiatives
15th World Electronics Forum Meeting
14-17 November 2009 | Shenzhen , CHINA
Consumer Electronics Association
• Represents more than 2,000 companies in the $172
billion U.S. consumer electronics industry
• Membership includes component suppliers, device
manufacturers, retailers and distributors, service
providers
• Most of CEA’s members are small and medium-sized
businesses
• Environmental Policy Committee and
Energy Efficiency Working Group
Challenge: Government Policy
• Energy efficiency policy is formative
• Similar policy activity at all levels of government
(local, national, regional and international): Are new
measures needed? Are existing programs working?
• Informing and educating policy makers everywhere
is critical
• Influencing and shaping legislation and regulation is
critical
Challenge: Government Policy
• What is the best way to encourage and
support energy efficiency in the consumer
electronics sector while protecting innovation,
competition, economic growth and consumer
choice?
CEA Position
• Support voluntary, market-oriented programs
and initiatives, including industry-led
standards, which promote energy efficiency.
Work cooperatively with governments in the
development of energy efficiency initiatives.
Oppose government mandates that stifle
innovation, reduce consumer choice, and limit
product features and services.
Strategic Objectives
• Provide current energy use data and analysis
• Develop industry-led measurement standards
• Promote voluntary, market-oriented
programs and public policy
• Educate and inform consumers
• Promote energy-efficient products
Energy Efficiency Initiatives
• CEA champions energy efficiency with a variety of
initiatives and contributions
—Commissioned study of energy use in electronics
—Commissioned study of energy savings from electronics
used for telecommuting and e-commerce
—Supported industry standards for measuring power
consumption in TVs and set-top boxes
—Developed energy-saving tips for consumers
—Promote energy efficiency at International CES
—Support the ENERGY STAR program since 1992
Industry Challenges
• Policy differentiation between consumer
electronics and appliances (“white goods”)
• Some major consumer electronics companies
with different positions in different regions
• Limited international industry coordination
• Multilateral organizations are active (e.g. IEA,
APEC, APP, G8/G20, etc.)
Industry Standards Challenges
• Ensuring current and appropriate industry
standards for measuring energy use in
electronics
• Addressing recent efforts (e.g. in Canada) to
force inclusion of energy use limits in industry
measurement standards
Energy Use Data Opportunities
• Study energy use in consumer electronics
about every three years
• Improve quality and quantity of information
available from government agencies and the
media
Consumer Education
Opportunities
• Energy-saving tips for consumers are helpful
• Energy use disclosures/labeling is next big
development
• Voluntary measures by consumers and industry can
achieve better energy savings than proposed
regulatory limits
• Huge energy-saving opportunity for TVs
• ENERGY STAR + Energy Use Disclosures =
Informed Consumers
New Initiatives
• Utilities (at least in North America) are major
stakeholders; utility rebate programs
• “Smart grid”
• Home energy management (products and
services)
• Consumer information (disclosures of power
consumption, new products)
• Should our industry be setting goals?
Rethinking Systems
• Most digital electronics and many new
lighting approaches use DC electricity
• Electricity supply is AC, which is converted to
DC at each point of use, wasting some power
• Renewable energy sources, like solar,
naturally produce DC electricity which will
require conversion to AC for distribution and
then back to DC for use
Time for DC Distribution?
• It is time for the industry to analyze the
environmental benefit of a new approach to
electricity distribution within commercial and
residential buildings
• Get behind a push for change if analysis
proves positive benefit
• Concept is not new but will take concerted
action (see www.emergealliance.org)
California’s Proposed Energy Use
Limits for Televisions
• California is relying on flawed assumptions, erroneous calculations,
and outdated technical data that do not support the proposed
regulations.
• Mandatory limits on the energy performance of digital TVs will
stifle future innovation and harm consumer and state interests in
the highly dynamic and competitive technology market.
• Regulators should adopt alternative measures that, in conjunction
with industry’s voluntary efforts and existing market-oriented
programs, will yield energy savings at least as great, if not greater,
than would otherwise be achieved by regulating power
consumption – but without the costs to consumers, business, and
innovation.
New Opportunities for WEF
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Outreach to sister associations?
Information sharing?
Policy coordination?
Joint research?
Goal setting?
Change Is Needed
• The tremendous good brought by electronics
is being lost in negative news over energy use
and recycling
• Industry must be more aggressive in
addressing concerns, shaping government
policy, and considering radical ideas
• Regain the leadership role in improving lives
Contacts:
Parker BRUGGE – [email protected]
Douglas JOHNSON – [email protected]