Transcript Products and Services Competitive Edge

Mission Statement
“The quality of hardware and
software solutions can prove
“
catalytic to your business success
Our greatest strength and competitive edge is the experience and reputation of
owner DaVaughn Lucas. Our success will rely upon building on those strengths and
focusing on the core values of My Hot Electronics.
Through our distribution partners, we have partnerships with warehouse locations in
25 different locations throughout the United States. Using the dropshipping model for
distribution of products , we will have the ability to expand into foreign markets faster
due to available distribution centers in Europe, Asia and U.S. Island Territories.
Another area where My Hot Electronics will thrive is having an excellent and
aggressive marketing strategy, dominant advertising via social media, and using the
dropshipping practice to get items anywhere in the United States in the shortest time
possible (1-2 Business Days).
By having a home business setup, My Hot Electronics will have the ability to connect
with consumers much easier and give more personal attention to each customer, a
trait that is not always found in the enterprise competitors.
Marketing Strategy
Our strategy:
Will focus primarily on business and consumer markets.
We aim to become the leader in providing electronic products
to businesses of all sizes.
We will establish long-term relations with our clients to
maintain consistency with profits.
Market Analysis
2012
2013
2014
2015
2016
Potential
Customers
Growth
US-based
Businesses
5%
12,984,984
13,634,233
14,315,945
15,031,742
15,783,329
5.00%
US-based
consumers
8%
274,368,161
296,317,614
320,023,023
345,624,865
373,274,854
8.00%
7.87%
287,353,145
309,951,847
334,338,968
360,656,607
389,058,184
7.87%
Total
CAGR
We anticipate making an impact immediately following our launch through
the following methods:
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Search Engine Optimization
Pay-Per-Click
Social Media (sales, special deals and ads)
Television Commercials
DaVaughn Lucas is currently completing
the coursework required for a Bachelors
in Business Management. With his
entrepreneurial and industry
experience, he brings forth exceptional
expertise in operational management
and financial skills to the business, as
well as years in the entertainment
industry , all the while focusing on newage marketing by targeting online
communities and social networking
website including (Twitter, LinkedIn,
Facebook...etc.).
This talented team consists of owner and operational manager
DaVaughn Lucas, Melissa Morgan, and Pamela Lewis. Melissa
Morgan specializes in web design and marketing, as she will be
responsible to ensure My Hot Electronics attracts the exposure
needed to succeed. Pamela Lewis will serve as a part-time
advisor of My Hot Electronics overseeing the operation.
Personnel Plan
2012
2013
2014
2012
2013
2014
$115,000
$138,600
$172,400
Pamela Lewis
$12,000
$15,000
$19,000
Melissa Morgan
$45,600
$48,000
$55,000
Total People
3
4
5
Total Payroll
$172,600
$201,600
$246,400
DaVaughn Lucas
Investors will own approximately 45% of the company after initial investment.
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When the business is self-efficient and profitable, owner
DaVaughn Lucas will take the next step in development and
become a public company by selling share to the general
public, at which point DaVaughn intends to repay investors
according to their agreement.
If the market conditions soften, My Hot Electronics plan to
continue to operate as a profitable private entity, distributing
dividends to shareholders until liquidity opportunities become
available.
As an alternative, DaVaughn will implement necessary
measures to exit the business with minimal loss to the
investors.
 All equipment and inventory will be sold to cover any outstanding debts
 Any remaining debt will be paid by the owner in the form of monthly
payments until all debts are paid in full.