Transcript Industrial Development / Organization Relations

2010 M&S LEADERSHIP SUMMIT
INDUSTRIAL DEVELOPMENT /
ORGANIZATIONAL RELATIONS
Working Group
Co-Chairmen:
Richard Bensinger and Bill Waite
Invited Support:
Priscilla Elfrey, John Lacontora,
Mark McCall, Andy Wahlquist
2010 M&S LEADERSHIP SUMMIT
Plenary Outbrief – Ind Dev/Org Rel
• Observations:
– Others have tackled similar problems
– Strong relationship between organizational relations
and the business case – “what’s in it for me?”
– Many degrees of freedom to operate in this area –
many paths to same destination
• Strategy
– Adopt best practices; learn from others
– Focus on needs, activities rather than organizational
structure (first)
– Marketing, sales, communications is critical need
2010 M&S LEADERSHIP SUMMIT
Candidate Activities
•
Evaluate lessons learned from other organizations in attacking similar
problem (s)
– Semiconductor, biomedical,
•
Identify stakeholders in M&S disciplines
– Producers and consumers; who needs, who provides
– All functional areas, not just “for training”
– Collect into regional groups
• Lowest level = state
•
Conceive a collaborative space
– Standards; Body of knowledge, Event calendar, stakeholder/entity information,
etc
•
Create a strategic communications plan
– Sell value of M&S, facilitate collaboration across entities, resources
•
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Create SWOT for present state
Identify and track/quantify M&S budgets and sources
Conduct a national M&S Economic Impact Study