Transcript Sowing Seeds: How Mobile Rewards Increase Customer Loyalty

Your Customers Live on Mobile Devices
Your Marketing Should Too
Presented by: Nik Korakianitis
888-320-5559
www.SmartMobileRewards.com
Our Talk Today
1
Mobile Usage Facts & Trends
2
Simple, Strategic & Measured
3
What’s Your Mobile Image?
4
Save Money & Increase Profit!
Mobile Marketing Facts & Trends
Every Business Should Know About
 55% of Smart Phone users in Canada search
from their phones (Google Summit)
 In 2014, Canadian Mobile Internet usage has
exceed Desktop Internet usage (Google
Summit)
 More than 50% of all “Local” searches in
Canada are done from a Mobile Device (Google
Summit)
 80% of Canadian Smart Phone users research
products or services from their Smart Phone
(Google Summit)
Mobile Marketing Facts & Trends
Every Business Should Know About
 A Majority of Adult Cell Owners now go
online using their Mobile Devices
 Our Mobile Devices are the first thing we
check in the morning and the last thing we
check before bed
 Most people keep their mobile devices
within arm’s reach 24/7
 Smartphones are now OUTSELLING
Personal Computers
Mobile Marketing Facts & Trends
Every Business Should Know About
 Adults now spend more time with Mobile Devices
than print media such as Newspapers and
Magazines COMBINED!
 Mobile Coupons get 10 TIMES the redemption rate
of traditional coupons
 86% of cell phone owners are “connected TV
viewers” – meaning they use their phones in some
form or fashion while watching TV
Popular Mobile Activities
What Are People Doing on Their Mobile Devices?
Social Networking
Performing Searches
Using Mobile Apps
Listening to Music
Browsing Websites
Watching Videos
Sending and Reading Emails
Checking News and Weather
Sending and Reading Text Messages
How Things Have Changed
MASLOW’S HIERARCHY
OF NEEDS
MODERN CONSUMER’S
HIERARCHY OF NEEDS
What Does This Mean for Your Business?
You Must :
1.
Put your business in front of your
mobile target audience
2.
Spend your marketing dollars where
they can yield the best returns
3.
Utilize the power of mobile
marketing to stay connected to your
local market
Good to Great
• Rory McIlroy $14M
• Sergio Garcia $15.8M
• Joe Maria Olazabal
$6,330
Simple Strategic Measured
Mobile Technology is
GREAT, But It Has
Caused Problems for
Some Local Businesses…
Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
Why Mobile Marketing?
It’s POWERFUL For Helping You…
 Build Your Brand
 Gain the Edge on Your Competitors
 Connect with Local Consumers
 Generate New Leads & Repeat Loyal Customers
Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS
MOBILE METHODS
• Yellow Page Books
• Newspaper Ads
• TV Commercials
• Mobile Websites
• Text Message Marketing
• Mobile Apps & More!
Could Mobile Marketing Be The Missing
Piece of the Puzzle for YOUR
Small Business?
Mobile Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!
Potential Mobile Profit Boosters
Mobile Websites
Your Website Should be Viewable and
Easy to Navigate on Mobile Devices
Text Marketing
Send Valuable Offers and Info to Your
Customers on Their Mobile Devices
QR Codes
Mobile Apps
Provide Instant Gratification and Access to
Your Mobile Audience
Stay in Touch with Your Customers
Directly on Their Mobile Devices
Is This YOUR Mobile Audience?
Recent studies show that current
mobile web-user experiences are
overall HORRIBLE when it comes
to viewing and navigating
websites…
Mobile-Friendly Site vs. Traditional Site
Web Designers Understand How to
Build Websites Made for COMPUTERS
But a MOBILE PHONE is
Not a Computer…
Why a Mobile Website?
 Improved Mobile User Experience
 Faster Website Loading Speed on Mobile Devices
 Location-Based for Geo-Targeting
 More Exposures to “On-the-Go” Consumers
The Dan Plowman Team App
Durham Real Estate Office
Supports Local Businesses
Brings Value to Home Owners
Introduces New Home Owners
to Local Businesses
The Power of MANY
WIN…WIN…WIN Business Case
ANY
QUESTIONS
Thank You For Viewing
Our Mobile Marketing
Presentation!
A Simple Strategic and
Measured Mobile Marketing
Campaign Should Lower
Advertising Costs and Boost
Profits at the Same Time!
Nik Korakianitis
Smart Mobile Rewards
888-362-5559
www.SmartMobileRewards.com