Transcript Extract from 3D Marketing Event Proposal

Event Rationale
• Regional - There is no marketing based event outside of London and the
South East that keeps marketing professionals abreast of new techniques,
new media, new technologies and business practice within the direct,
data and digital marketing communities.
• Innovative - There is a growing dissatisfaction with other London based
shows that are now regarded as tired and lacking in energy, imagination
and innovation. The 3D Marketing Show will deliver a high quality, high
energy and high content marketing event.
• Solutions Based - There is demand for a community based, content
driven event that will deliver solutions for the marketing professional.
The Direct, Data and Digital Marketing Event
What is the 3D Marketing Show?
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Event dedicated exclusively to direct, data and digital marketing
solutions.
The only genuine marketing event outside of London which attracts a
completely new audience.
Content rich, feature led event & underpinned by a high quality speaker
programme with top industry speakers.
A community led event offering visitors and exhibitors unique networking
opportunities including the Rendezvous networking bar and The Zone
cyber café.
Supported by key trade associations such as the CIM.
High production values throughout the whole event from event marketing
to on site production.
The Direct, Data and Digital Marketing Event
Who will visit 3D Marketing?
• 3D Marketing will deliver an audience of senior decision makers
from the private and public sector.
• By Job Title – Marketing Director, Marketing Manager, Campaign
Manager, New Media Manager, Data Manager, Online
Marketing Manager, Brand Manager, Account Director, Data
Manager. Creative Director
• By Vertical Sector – Finance, Information Communication
&Technology, Retail, Public Sector, Media, Manufacturing,
Construction, Utilities, Leisure
The Direct, Data and Digital Marketing Event
Why visit 3D Marketing?
• Discover new, innovative and exciting marketing solutions.
• Make contact with new suppliers.
• Develop relationships with existing contacts.
• Attend a wide range of seminars and workshops.
• Network within the marketing community, through special
features such as the unique Rendezvous networking bar and The
Zone cyber café.
The Direct, Data and Digital Marketing Event
3D Marketing: Exhibitor Profile
• Carefully selected organisations from the the direct, data and
digital marketing community will be invited to exhibit.
• Direct Marketing – Postal Operators and Distributors, Mailing
Houses, Telemarketing, Direct Marketing Agencies
• Data Marketing – List Brokers, Credit Reference, Address
Enhancement, Database
• Digital Marketing – Internet Service Providers, Web Developers,
Email Marketing, Direct Marketing Agencies, Email Broadcasters
The Direct, Data and Digital Marketing Event
Why exhibit at 3D Marketing?
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Launch new products and services
Reach new customers
Network with the marketing community
Grow market presence
Maximise sales opportunity
Educate and inform clients
Support existing clients
The Direct, Data and Digital Marketing Event
Where & When?
The NEC Birmingham, Hall 11
Central geographic location, attracting an
audience from right across the UK.
3-4 November 2009
Conveniently timed to avoid a clash with any other
marketing events in the calendar.
The Direct, Data and Digital Marketing Event
3D Marketing Summit
Timeline & venue under consideration:
Spring 2009 at Ricoh Arena, Coventry
Approach:
Use the Summit as a way to build interest in a
regional marketing event with a view to full scale
roll-out in late Autumn 2009
The Direct, Data and Digital Marketing Event
What is the 3D Marketing Summit?
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High level one day conference with competitive delegate rates
Attracting senior marketing professionals from across UK
Strategic content dealing with key issues of the day
Inspirational keynote (e.g. Alan Sugar or Duncan Bannatyne)
Underpinned by sponsorship & shell scheme exhibition
Support from CIM in terms of:
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Programme content
Sourcing speakers
Access to membership data
Added event credibility
The Direct, Data and Digital Marketing Event
Product Positioning
• Seize the high ground in terms of the debate on the future of
marketing
• Genuine Thought Leadership from the industry’s most
respected & progressive thinkers
• Offering a vision of the future – the technologies & customer
profiles of tomorrow
• Firsthand practical advice on how to capitalise on new
marketing opportunities & how to build market share
The Direct, Data and Digital Marketing Event
Proposed Format
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Keynote Address
Strategically led plenary sessions
Practical workshops & breakouts
Panel debate led by team of experts
The Direct, Data and Digital Marketing Event