Transcript Slide 1
Welcome to the Network and Marketing Workshop Agenda for today Morning “Networking and referrals” Lunch and practice “Marketing on a budget” Introductions Networking •What is it? •Where and when? •Why? •How? What is it? “Who you know determines who you become in life” personal networking maps Where and when? Why? Benefits •Most cost effective marketing tool •Networking referral will typically generate 80% more results than cold calls •70-80% of all jobs are found through networking •Every person you meet has 200 – 250 people with whom they connect who can potentially assist you •Anyone that you might want to meet or contact in the world is only five to six people contacts away from you. How? Small talk Tips “Only one in ten people is actually comfortable in striking up a relationship with a complete stranger” Get out more the networking spiral effect Referrals At the end of any conversation do you tend to know more about them or them about you under promise and over deliver 80% of success is simply showing up Practise! The making of a good business: •Good business plan •Dedicated employees •Well researched market information •Good implementation •Marketing Marketing definition “The way in which a product/service is sold to a target audience” What is the mission statement of your company USP : Unique selling point Goals and objectives SMART Understanding your market SWOT PEST Market Research •Secondary •Primary •Qualitative •Quantative age where they socialise lifestyle Who is your target audience their interests job/income where they live The Marketing Mix •Product •Place •Price •Promotion Marketing Mediums •word of mouth •promotional material •editorials and articles •joint marketing •internet •radio •sponsorship •incentives •events monitoring and evaluation thanks for coming any questions ?