Transcript Report of Strategic Program Director

Marketing Communications Review
June - October 2004
Growing Brand Identity and Global Recognition
for the CPMT Society
6 November 2004 – Dallas, Texas USA
Board of Governors Presentation
Connie S. Swager
Innovation... Discovery... Education… Achievement
CPMT in the Media
•
Almost 2 million media impressions
(both print and electronic) since June.
We should hit the 4 million mark by
December!
•
Placements in Advanced Packaging,
Chip Scale Review, Semiconductor
International, SMT, Solid State
Technology, Global SMT & Packaging
•
CPMT is the primary provider for the
Semiconductor Packaging section,
printed quarterly in Semiconductor
International
•
Thanks to the authors: Phil Garrou, Ron
Gedney, Erik Jung, Karsten Schischke,
Michael Töpper
Coming Media Attractions!
•
Tin Whisker story just completed for Fortune Magazine – Phil Garrou
and Ron Gedney interviewed as sources. Waiting for an issue date.
•
Tin Whisker article in Advanced Packaging, authored by Phil Garrou and Ron
Gedney – December issue date
•
Two upcoming articles for Semiconductor International’s packaging section
•
Pitching:
–
–
–
–
–
IEEE/CPMT involvement in Scouting e-Merit Badge
Award nomination deadlines
EPTC points of interest
ECTC paper selection statistics
Tin Whisker interest stories
Marketing Communications – New “Stuff”
•
Print ad targeting intellectual
property community published in
Intellectual Property Today
(September)
–
–
–
–
Interviewed lawyers in the field
Targeted appropriate IP publications
Tested print ad and messages
Created new product promotion
page on Web site
– Created online tutorial of features
– Still waiting for results—more work
to be done!
•
New Education and Distinguished
Lecturer Fact sheets completed
Efforts for 4th Quarter 2004 through 2005
•
•
•
Certificates for Continuing Education Units (CEUs)
Continued Media Outreach
CPMT Society Global Communications Plan
– Challenge: How can the Society best communicate and coordinate with its
leadership and membership around the world?
– Work with Society leaders on a regional and chapter level to develop
channels of communication, messages, and distribution strategies
– Interview Society leaders, review all existing materials (both print and
electronic, conduct surveys
– Deliverable – a report and plan ready for immediate implementation (focused
on globalization efforts)
•
2005 ECTC Promotion
•
Materials and promotion for new ACS/CPMT/MRS Organic
Microelectronics Workshop (10 – 13 July 2005)
Opportunities!
•
Conference Promotion (placing events on trade publication calendars,
media pitching notable topics)
•
Materials (flyers, tri-folds, etc.)
•
Media – tell us your good news! (awards, promotions, etc.)
PCG needs you!
• Include them in regular communication lists
• Reply promptly when asked to review materials
Help them help you!
Marketing Communications Review
June - October 2004
Growing Brand Identity and Global Recognition
for the CPMT Society
6 November 2004 – Dallas, Texas USA
Board of Governors Presentation
Connie S. Swager
Innovation... Discovery... Education… Achievement