Transcript Report of Strategic Program Director

Marketing Communications Review
January – May 2004
Growing Brand Identity and Global Recognition
for the CPMT Society
5 June 2004 – Las Vegas USA
Board of Governors Presentation
Connie S. Swager
Innovation... Discovery... Education… Achievement
CPMT in the Media
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Over 1.3 million media impressions (both print
and electronic)
•
Placements in Advanced Packaging, Chip Scale
Review, Connector Specifier, IEEE-USA News
and Views, Circuits Assembly, Laser Focus
World, PCB 007, Chip Scale Review, IEEE
Spectrum
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Interest from Forbes, East Bay Business
Journal, Cox News, Atlanta Journal Constitution
ECTC Outreach
• Calendar placements – doubled the amount
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Coordinate media briefings with both ECTC
leadership and participants as well as CPMT
Society leadership
•
Media outreach materials - press kit, media
invitation, bios, etc.
Coming Media Attractions!
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Post ECTC attention
- Already in talks with Semiconductor
International and Chip Scale Review to
provide content/graphics
Connector Specifier working on new
CPMT/NEMI story
Erik Jung article on MEMs in IEEE
Spectrum this fall
Two articles in Semiconductor International
– Reliability/Testing and Lead-free issues
(August issue)
Working with NEMI on joint media
opportunities
Working with editors to develop 2005
editorial calendars
Award winners media release
Marketing Communications – New “Stuff”
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Updated exhibit side panel
•
New issue of OutLook
•
New Web site design and content
•
Fact sheets updated (mostly)
•
CPMT Society branding luncheon at
ECTC – “Leaving Nothing to
Chance”
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Theme
Coordination
Speech writing
Decorations/giveaways
Program
Awards
Script
New Efforts for 2004
• Industry outreach
• Branding event at EPTC
• Legal advertising
• Certificates for Continuing Education Units (CEUs)
Three Years In!
•
Let’s keep the momentum moving
forward
PCG needs you!
• Include them in regular
communication lists
• Reply promptly when asked to
review materials
Help them help you!
Marketing Communications Review
January – May 2004
Growing Brand Identity and Global Recognition
for the CPMT Society
5 June 2004 – Las Vegas USA
Board of Governors Presentation
Connie S. Swager
Innovation... Discovery... Education… Achievement