Transcript Report of Strategic Program Director

Marketing Communciations Committee
Membership:
Connie S. Swager, Chair
Dave Palmer
Ralph Russell
Marsha Tickman
Jan Vardaman
Paul Wesling
Mission:
To enhance the leadership of CPMT in the global electronics packaging
community with ‘state of the art’ marketing implementation plan.
How do we differentiate CPMT from its competitors?
How do we assure the constituents choose CPMT?
This marketing implementation plan will:
Lead to the successful marketing of CPMT’s programs and services.
Shape a program that will enhance the Society’s “brand” – or image –
throughout the universe of its potential members and customers.
IEEE CPMT Board of Governors Meeting, 2/10/2001: CPMT Society Awards
Summary of Committee’s Effort
Defined Scope of Work for Marketing Communications Implementation Plan
Solicited Potential Suppliers
Received Several Names – Only two had either capability or capacity
Submitted RFP’s
Reviewed Proposals
Interviewed Potomac Communications Group with add’l questions
Made Recommendation to BOG
Recommendation:
We contract with Potomac Communications Group (PCG) to create
the Marketing Implementation Plan. The three-step process to be used is:
1
Research
2
Meeting Facilitation
3.
Deliverable – Marketing Implementation Plan
IEEE CPMT Board of Governors Meeting, 2/10/2001: CPMT Society
Potomac Communications Group has several special strengths
that make it an ideal partner to help CPMT conduct additional research
and develop its important Marketing Implementation Plan:
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Experience with research-based marketing and communications plans, including:
National Association of Computer Consultant Businesses
Plurimi, Inc. (a San Francisco company developing software
for the energy industry)
National Wholesale Druggists Association
(which PCG has guided in re-naming itself
the Healthcare Management Distribution Association)
American Society of Microbiology
2.
Experience with facilitating leadership groups of organizations
as a step toward a new strategic, marketing or communications plan,
including:
Navigant Consulting, Inc. (We checked a reference with Navigant and
got good reviews.)

Ohio Electric Utilities Institute
Delaware Valley Society of Association Executives
IEEE CPMT Board of Governors Meeting, 2/10/2001: CPMT Society
1.
Experience with helping associations and technical societies implement
a wide range of marketing, membership and communications programs, inclu
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National Fenestration Rating Council
National Home Equity Mortgage Association
American Water Works Association
Nuclear Energy Institute
Council of Scientific Society Presidents
Association for Manufacturing Technology
Cellular Telecommunications Industry Association
2.
An appropriate size, location and culture for our program:
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a
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Staff of 25, providing a wide range of communication and marketing capabilities
The commitment of its senior management to deliver results and assure we will
top priority client.
A location convenient to many of us who will be working with them.
A track record of success, as measured by their long-term relationships with
clients and their superior client list
IEEE CPMT Board of Governors Meeting, 2/10/2001: CPMT Society
Project Plan:
Initiate Contract
2/12/01
Research Complete
3/10/01
Facilitated Session
TBD (Availability of attendees)
Marketing Implementation
Plan Delivered
05/15/01
Cost:
PCG
T&E
$14.6K
PCG
$3K(approx.)
CPMT
$10K(approx.)
IEEE CPMT Board of Governors Meeting, 2/10/2001: CPMT Society
MOTION
• To approve proposal to contract with
Potomac Communications Group for
development of CPMT Marketing
Implementation Plan with commitment of
$15K (budgeted in 2001) plus additional
$10K.