Transcript Technology in Product/Service Management

Technology in
Product/Service
Management
Intro
• Describe the use of technology in
Product/Service Management
How technology is used to manage the
product life cycle
• Technology provides a shared platform for
collaboration among product
• The product lifecycle management (PLM)
software market is evolving rapidly and
growing fast.
How technology is used to manage the
product life cycle
• Product Lifecycle Management (PLM) Systems
enable technology for PLM to integrate
people, data, processes, and business systems
and provide a product information backbone
for companies and their extended enterprise.
• Techonology allows integration of these tools
with methods, people and the processes
through all stages of a product's life
How technology is used to manage the
product life cycle (cont.)
• Data Mining and Data Warehousing are two
technology components which are collectively
used for deriving valuable pieces of
knowledge (in form of trends, patterns and
rules) from hoards of data.
Technology in Product/Service
Management
• Applications of Technology in Marketing:
1. Point-of-Sale Systems
2. Interactive Touch Screen Computer
3. Interactive TV
4. Customer Relationship Management
5. Enterprise Resource Planning Systems
6. Internet
Technology in Product/Service
Management
• Applications of Technology in Marketing:
1. Point-of-Sale Systems
– Scanners at cash registers, touch screens,
–hand-held devices at checkout
2. Interactive Touch Screen Computer
– Example: Kiosks
Technology in Product/Service
Management Continued
• 3. Interactive TV
– Where TV is like a computer- order movies,
click on Ragu for recipes, order food
• 4. Customer Relationship Management
– A customer can track an order. The CRM or
business can track customer satisfaction
SIDE NOTE – Interactive TV
• Interactive TV helps marketers to develop a
database of their uses
• This database analysis helps see the
customer’s reaction to products
• They are testing Interactive TV for promotion
Technology in Product/Service
Management Continued
5. Enterprise Resource Planning Systems
– Software that allows all parts of the company’s management to be
integrated
Technology in Product/Service
Management Continued
6. Internet
– Wi-Fi
– Search Engines
– E-mail
– E-commerce
Product Labeling & Packaging
Technology
• Some packages and labels also are used for
track and trace purposes
• Food packaging protects and preserves food.
A range of materials can be used for
packaging, some of which are environmentally
friendly. Labels carry information for the
consumer. Some of this information is
required by law.
Product Labeling & Packaging
Technology (cont.)
• A pack of pork
from Tesco is
labelled with a
sticker that says
"No Carbs per
serving". This is
clearly aimed at
people on a
lowcarbohydrate
diet.
Packaging Functions & Technology
• to preserve the product
• to protect the product from damage
• to make the product more attractive to the
consumer
• to make it easier to transport the product
Packaging Technology
• Prototype Coca-Cola bottle, 1915.
• Later revised for better
stability
• And mass production
Packaging (cont.)
•What other packaging
does Coke Cola use?
•WHY?
How technology is used in market
testing
• Virtual store simulations can be an indispensable tool
for understanding in-store behavior and designing
stores and merchandising programs that truly meet
the needs of consumers.
• Use of computer-driven store simulation technologies
to conduct market research and achieve other key
business objectives is fast becoming a common
practice among consumer product manufacturers and
retailers
How technology is used in market
testing (cont.)
• If conducted properly, virtual store tests can
deliver a more accurate representation of atshelf product selection and other shopping
behaviors than traditional methods of
consumer research and a faster, more costefficient alternative to in-store field tests.
How technology is used in market
testing (cont.)
• Startup costs can be significant, the use of
virtual store simulations offers a wide variety
of business benefits that practitioners say
more than justify the initial expense.
• Valuable tool for new product development.
How technology is used in market
testing (cont.)
• Virtual store simulations can be an
indispensable tool for understanding in-store
behavior and designing stores and
merchandising programs that truly meet the
needs of consumers
• Contribute to a better new product success
rate.
Now you design some Technology!
• Teams of 1 or 2 - Select a store & design a
touch screen computer interface for an in
store kiosk.
• Write down: 1) What questions should be
asked? 2) What data/ information should be
collected? Think about:
– How could the company use the information?
– What information does the company need to save
about the transactions?
– What information does the company need to save
about the customers?