Transcript BulldogCapabilitiesOverview1010

Capabilities Overview
October, 2010
About The Owner – John Cullen
• 10 Years Pet Products Marketing & Sales
– Pounce Cat Treats Brand Manager at HJ Heinz
(pre-Del Monte)
– Built Several Start-ups to multimillion dollar
companies – Treats4Pets, Dogmatic Products,
Zoombak GPS Collars
– Currently VP Marketing at JW Pet Company.
– Sold dozens of products to Petco & Petsmart.
• 20 Years General Marketing Experience
• Bulldog Marketing & Sales, Inc. – founded
September, 2009 to help start-ups with marketing
& sales for less than traditional agencies.
What We Do
Marketing
Sales
• Marketing Strategy
• New Product Development
• Brand Name Development
& Positioning
• Advertising & Promotion
(online & traditional)
• Marketing Research
• Packaging
• Selling Materials
• Channel Development (Food,
Drug, Mass, Consumer
Electronics, Pet, Hardware,
Home Goods)
• Major Retailer & Specialty
Account Calls – We get you
the appointment!
• Sales Presentations
• Rep Network Creation &
Management
How We Do It
• We have low overhead so we pass the
savings on to you.
• We contract with freelancers and part-time
designers & pass the savings on to you.
• We negotiate special rates with key media
(print, radio, etc.) & pass the savings on to
you.
• We use our expertise in marketing & our
relationships in sales to help you get where
you want faster – saving you money!
Channel Expertise &
Key Account Relationships
Category Expertise
Key Accounts
• Consumer Packaged Goods
• Consumer Electronics
• Pet Products
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Petco
Petsmart
Pet Supplies “Plus”
QVC
HSN
RadioShack
Best Buy
Wal-Mart
& Many others!
CASE STUDIES
LittleGifts, Inc./SmartTag
• Developed a benefit driven brand name
(SmartTag™) and logo.
• Created a “secret sauce” name (eAlert™) and logo
for the SmartTag service.
• Refreshed the packaging to reflect the top two
consumer driven benefits – guarantees to find your
dog and notifies shelters, rescues & vets.
• All concepts names, logos & packages tested with
consumers via marketing research.
• Created print, radio & email blast campaigns.
 RESULTS: National roll-out in both Petco &
Petsmart.
Brand Development & Logo Design
Before
After
Packaging Development
Before
Packaging Development
After
Heavenly Helper LLC
• Created new brand name, logo and
packaging for a unique dog treat.
 RESULTS: Product and packaging going into
production. Rep network being built. Public
relations kicking off 1st QTR 2011.
Brand Development & Logo Design
Before
After
Packaging Development
Before
After
Energetic Solutions, LLC (ShooTag)
• Spec work involved presenting a new
packaging design that…
– Clearly communicated the product’s benefits –
creates a Chemical Free protective field around
your pet.
– Showcased the actual product.
 Result: ShooTag in-house ad agency
reviewing designs.
Packaging Design
Before
After
Pricing *
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Brand Name Development
Logo Design
Packaging Design
Advertising Print Creative
Radio Scripts
Banner Ad Creative
Sell Sheets
Sales Presentations
Concept Tests (n=100)
Press Release Writing
Simple Website Design
$2,250
$3,500
$4,375
$3,750
$1,500
$1,000
$ 750
$1,500
$2,750
$ 750
$3,000
* Estimates. Prices vary by scope.
Contact Us
Phone: 718-938-3473
Email: [email protected]
Web: www.bulldogms.com
THANK YOU!