Transcript Event Highlights - AliKat Productions

event management & marketing
mission
aliKat productions is a New York
based event management and
marketing company: a one stop
shop for all event, marketing and
promotional needs.
We plan and execute high profile,
stylized, local, national and
international events, specializing in
unique, targeted solutions that are
highly successful and sustainable.
capabilities
event strategy, design,
management & production
marketing and promotional
strategies
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concept development & implementation
strategy
budget management
venue selection
contract negotiation
environmental branding, invitation design and
fulfillment
sustainable services
hospitality and catering management
production – staging, lighting, audio-visual
design, sound, and entertainment
event staffing and guest management
photography and videography
security and transportation
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brand strategy – traditional, online, and
mobile
innovative interactive experiences and
mobile marketing solutions
full service promotions and consumer
outreach – national, regional, field and
grassroots
merchandise development, sourcing and
fulfillment
sustainable initiatives & strategies
corporate events
product & media launches
cocktail parties &
private dinners
upfronts
business-to-business conferences
fundraisers & galas
sustainable,
“green”
events
consumer activation programs
mobile tours
pop up shops
sustainability
aliKat productions is committed to helping
businesses and organizations incorporate
green practices and social responsibility into
their projects. Each event, meeting, and
campaign can be executed in an environmentally
conscious way, from providing solutions that
conserve energy, reduce material use, reuse
and recycle materials, to working with local
businesses to help lower their carbon footprint
and stimulate and sustain the local economy.
notable gig
Description:
The PETCO NATIONAL ADOPTION
REUNION celebrated and highlighted
Think Adoption First. Invited anyone
who had ever adopted a pet or
supported pet adoption attended this
major media event. It celebrated pets
as well as the organizations that make
pet adoption happen. The event took
place on October 4, 2011 in NYC’s
Central Park, Naumburg Bandshell.
Event Highlights:
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Festival environment with vendor & partner booths
and adoptable pets
PETCO Pet Park was built for pet parents to gather
with their adopted pets, play with toys, run on the
astro turf and celebrate adoption and the people
who help pets find loving homes.
Cause component with major donation
presentation by Petco Foundation to the Mayor’s
Alliance for NYC’s Animals
Free celebration concert for attendees by Sony
Music Entertainment artist Gavin DeGraw
notable gig
Description:
GrowNYC is the largest environmental
organization in New York City, reaching
2 million New Yorkers annually through
hands-on programs and resources.
Event Highlights:
• An extraordinary evening celebrating GrowNYC’s 40th
Anniversary with an intimate gala celebration honoring
founder and honorary chair Marian S. Heiskell with
special guest Mayor Bloomberg.
• First big event at Tom Colicchio’s restaurant, Riverpark.
Chef/Partner Sisha Ortúzar prepared a four-course meal
featuring Greenmarket ingredients.
• 200 Guests had the opportunity to meet farmers,
volunteers, and friends of GrowNYC and learn more
about the programs during the pre-dinner cocktail party.
• A timeline installation made of recycled materials
incorporated archival materials walked attendees
through the organization’s history.
• All attendees had the opportunity to enjoy a pop-up
Greenmarket as they filled their own gift bags, choosing
from local apples, squash, honey, jam and more at our
“farm stand” on their way out.
• The Gala was a carbon-free event, compliments of
Green Mountain Energy.
notable gig
Description:
The PINNACLE FOR THE PEOPLE
MOBILE TOUR was the first-ever
Pinnacle Pet Nutrition dog food tour
designed to increase brand
awareness of Pinnacle Pet Nutrition
in the brand’s six key markets,
encourage consumers to make a
purchase and become loyal Pinnacle
customers, and introduce Pinnacle
Pet food through sampling.
Event Highlights:
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A beautiful Mercedes Sprinter van cruised around town with
Pinnacle brand ambassadors. The 14 foot long by 9 foot tall
van boasted leather seats, built-in WiFi, X-Box, large storage
space, and a vast surface area for branding.
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Our team wore eye-catching purple shirts with branding on
both sides, hats and carried 100% recycled totes filled with
samples, coupons and digital dog tags. Dogs, from city to city
and parks to beaches, jumped at the opportunity to see
what the Pinnacle bag had in store for them.
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Pinnacle to the People tour updates were posted throughout
the day on Facebook and Twitter to build excitement for the
tour and keep people abreast of where we were heading.
Social media spike in followers for both platforms occurred
one week after the launch date.
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Through hard work and dedication from our team both onthe-ground and in-house all the clients goals were met.
testimonials
“The Weather Channel brought Alison/aliKat
productions on to oversee our Pre-Upfront
VIP Dinner and we couldn't have been more
pleased. Every detail from the menu to
the decor perfectly reflected our brand and
made a wonderful impression on our
clients. After just a brief conversation about
what we were looking to achieve, Alison
took off running and worked with the venue
to create a unique wine pairing dinner that
seamlessly incorporated the effects of
weather on wine production. Her creativity,
attention to detail and professionalism are
top notch and you can rest assured that she
will deliver an amazing event. I look forward
to working with Alison again soon.” – 2014,
Shannon Janak, Director of Events, Trade
Marketing , The Weather Channel
“I've worked with aliKat on our annual green
building awards show for three years now. Alison's
professionalism, creativity and attention to detail
have made the event better each year. I recommend
her highly!” – 2012-2014, Christina Anjesky,
Director, Development & Communications, Urban
Green Council
It is always a pleasure to work with Alison. She is
dependable, organized and has both an eye for
detail and the big picture. She brings a wealth of
knowledge, skills and creative suggestions to her
work and I highly recommend her to anyone
looking for marketing and event planning services.
- 2013, Shari Weisenberg Marketing Brand
Strategist, Microsoft
testimonials
Alison is a consummate professional in her
line of work. She is very detailed and
organized and while she is immersed in the
minutiae of events will ALWAYS see the
bigger picture. She is friendly and easy going
but adheres to deadlines. Her work ethic is
strong and dependable and she sees a
project through from inception to
completion. I am proud to know her and to
have the opportunity to work with her on the
Spirit of Life luncheon. – 2012-2014, Lisa
Kaye Fuld, President City of Hope, East End
Chapter/Jeanne Kaye League
“Food Network Magazine retained Alison
Katz Danes/aliKat productions to oversee
our first ever Food Network Magazine
Lounge opening the Food Network New
York Wine & Food Festival. The event was
well attended by consumers, celebrity chefs,
sponsors and VIPs. Alison executed the
event flawlessly. From venue selection to
décor to sponsor integration. Attendees
raved about our event throughout the
entire evening, as did the press the
following day. I highly recommend aliKat
productions to produce and execute any
event." —January 13, 2011, Peggy
Mansfield, Executive Director, Marketing,
Food Network Magazine
about us
Alison Katz Danes is the founder and president of aliKat productions, inc. Alison
brings a unique perspective to marketing and events, having worked in the
entertainment industry for over a decade. Her extensive background in event
management, marketing and production – combined with her enthusiasm,
passion, dedication, fresh creative solutions and flawless execution - has earned
her respect from industry professionals, clients and vendors. Clients can attest to
the fact that no matter what challenge she is presented with, Alison always
delivers positive results!
Alison started her career at USA Network in sales and worked her way to
Manager of Consumer Promotions and Event Marketing. In 2004, Alison joined
NBC Universal as Director of Corporate Events working on projects including: the
Torino and Beijing Olympics, Wimbledon, NBC, USA, BRAVO & SCI-FI Upfronts,
and premiere launch events for shows like "Project Runway" and "Top Chef."
Alison has a B.A. in Mass Communication and TV Broadcasting from the
University of Hartford.
when hiring aliKat productions
you’re hiring a reliable, creative, passionate, team that delivers!
for more information check out www.alikatproductions.net or contact Alison Katz Danes at 646-449-0247