Transcript Presentation

Increase Your “Y”
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Traffic
Users
Donors
Sales
Profit
Jack Welde
Founder and CEO, Smartling
former:
eMusic, SVP Product
US Air Force Pilot
Computer Engineering / Linguistics at UPenn
Minna King
VP, International, SurveyMonkey
former:
International head at LinkedIn, Shopping.com and Overture
Multilingual; MA & BA from McGill
Agenda
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Translation & Technology (Jack)
Web 2.0 Use Cases (Jack)
SurveyMonkey Experience (Minna)
Q & A (All)
State of Translation
Technology
From a Web 2.0 Perspective
Smartling (n.)
A cloud-based software platform for
translation management and delivery of your
website and/or mobile apps.
Industry Trends
Issues Affecting
Web 2.0 Companies
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Translation / localization often an afterthought
Short timelines
Continuous deployment / near-realtime turnaround
Hybrid approach to translation (pro, crowd, MT)
Tech ecosystem: marketing website, web application,
mobile, email, data (json, xml)
Web 2.0 Localization
Helping People Make Better
Decisions... Globally
 Over 9M registered users
 Easy-to-use, cloud-based, self-service platform with
customers distributed across industries
That was then...
This is now...
200+ countries, 14 languages
Swedish
Norwegian Finnish
Dutch Danish
Portuguese German
FrenchItalian
English
Traditional
Chinese
Korean
Japanese
Spanish
13
Timeline
1999-2009
English-only
•Viral growth in
UK, Canada &
Australia
2010
Remove blockages
to viral adoption
•13 languages
•21 currencies
•Regional payment
methods
•Tax efficient EU HQ
•Customer service
for European
languages
2011
Spurring viral
adoption
•3 more
languages
•Marketing & PR
•Local in-country
presence and
partnerships
14
Global Works
 Establish a truly global organization
where everyone has input & visibility
 The Y: 51% of new revenue coming
from International
Q & A Time
Jack Welde
Twitter
@jwelde
Email
[email protected]
Minna King
Twitter
@surveymonkey
Email
[email protected]