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Unit 4 Business Communication
Assignment 4 (P7, D2) – Know how to communicate business information using appropriate
methods
Scenario
The marketing team has been very interested in your findings of the communication used at Jack
Wills. They have asked for a summary of your findings of all of the different types of information
that have been used. You have offered to present a table to them that outlines the different types
of electronic and non-electronic methods of communication used at the organization. You have
also offered to present your overall evaluation of the use of information and communication at
Jack Wills.
Task one
Complete the table below detailing the types of electronic and non-electronic communication,
the audience for that communication and a judgment on the suitability. (P7)
Method of Communication
Audience
Suitability
Social Networking
Twitter
Facebook
Weibo
Youtube
Flikr
Pinterest
Interested / loyal customers who
want to hear all the latest
information first. This type of
customer is ICT literate and tends to
be younger in age.
I think that using social media as a
form of information communication
is suitable for Jack Wills because…….
Formal Letters
Memo’s
Fax
Invoice
SMS
Social
Networking
Electronic
NonElectronic
D2- Know how to communicate business
information using appropriate methods
Produce a report on
the effectiveness of
business
communications at Jack
Wills.
You will need to
consider…….
Evaluate
Good Communication
Strengths
Bad Communication
Weaknesses
Opinion
Also…….
How important is gathering information as a key
contributor to the success of JW?
Also………
How important is communication as a key
contributor to the success of Jack Wills?
And finally…………
What impact do these have on the success of a
company in a new country?