Transcript What is Internet Marketing

City University of Hong Kong
DFM2103 – Information Technology
for Communication (ITC)
Mary Lai
MBA, BSc(Hon)
Email: [email protected]
Jack Lam
MSc(E-Commerce), BEng(Hon),
Chartered Certified E-Commerce Consultant,
OCP-DBA, OCP-ID, OCP-AD, CSA-DBA, SCJP
Email: [email protected]
© Copyright 2012
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Lecture 11: Internet & Mobile
Marketing
• Internet Marketing
• Mobile Marketing
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Internet Marketing
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What is Internet Marketing (1)
• Internet Marketing usually refers to:
 E-commerce
 i-marketing
 eMarketing
 Online Marketing
 Web Marketing
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What is Internet Marketing (2)
• Internet Marketing also includes:
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Blog
Emails
Online Article
Online Press Release
Banner Advertising
Search Engine Optimization
Search Engine Marketing
Social Media Network
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Why it is important?
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Types of Internet Marketing
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Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Digital Asset Optimization (DAO)
Viral Marketing
Email Marketing
Affiliate Marketing
Blog Marketing
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Search Engine Optimization
• Search Engine Optimization (SEO) is the
process that enable your site to appear
higher in a list of search engine results and
generate targeted traffic.
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Search Engine Marketing
• Search engine marketing, or SEM, is a form
of Internet Marketing. It is paid advertising
within search engine results through Google,
MSN, Yahoo and other search engines.
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Digital Asset Optimization
• Digital Asset Optimization (DAO) is the new
trend in Search Engine Optimization.
Promoting your digital assets like videos,
images, documents, presentation through
digital media channels.
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Viral Marketing
• Viral marketing and viral advertising is
marketing technique induces Web sites or
users to pass on a marketing message to
other sites or users and create a word of
mouth.
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Email Marketing
• Email marketing is process of promoting a
product or service or an idea by sending
direct emails to the target customer.
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Affiliate Marketing
• Affiliate marketing is the marketing of
products through an affiliate system.
Technique that uses affiliates in order to
generate leads.
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Blog Marketing
• Blog marketing is process of promoting a
Business via blogs.
• Wordpress, Blogger, Typepad etc.
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Importance of Internet Marketing
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Drive high quality traffic to the website
Increase sales leads from customers
Build brand visibility in online
Increase profile against their competitors
Target a global audience
ROI tracking easy
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Mobile Marketing
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What is Mobile Marketing
• Anywhere – anytime
• Mobile marketing is mostly intiated by the
user
• From exposure to involvment
• Get in the pocket
• Mobile marketing reaches the users
where marketing have not been before
• Perfect tracking and response media
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Why Mobile Marketing?
• 1 billion people have access to Internet via
their computer
• 1.2 billion televisions world wide
• Over 4 Billion Mobile Phones world wide
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Why Mobile Marketing?
• It’s the next mass medium… the new internet
• Mobile is the best and most innovative way to
get close to consumers – delivering highly
personal brand experiences
• Mobile can make old media new again
• Mobile is a natural extension of your multichannel campaigns.
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Build your own mobile website
in 5 minutes for free
http://www.mobisitegalore.com
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~Q&A~
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~ THE END ~
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