Transcript Webtoberfest Web Content Info Session

Webtoberfest 2016
STETSON’S FIRST ANNUAL WEB CONTENT INFO SESSION
HOSTED BY WEB SERVICES, UNIVERSITY MARKETING
Overall Awareness
Official Policies, Procedures and Guidelines
Web Policy – defines web publishing governance, website requirements, and privileges
Editorial Style Guide – grammar clean-up (comma errors, appropriate address, proofreading, etc.)
Brand Guidelines – use of various colors, appealing visual to draw in audience use
These can all be found on the Web Services - Policies, Procedures and Guidelines page:
http://www.stetson.edu/administration/web-services/policies.php
Web Policy
Web Services’ Role – last arbiter before publishing
Content is ADA-compliant and mobile-friendly material
Avoid unofficial material
Web Policy
1. This policy governs all web materials appearing on the World Wide Web by Stetson University.
2. All official web materials must be broadcast within the stetson.edu domain unless a specific exemption is granted by
Web Services. Unless the exemption states otherwise, any sanctioned outside domain will be considered part of the
stetson.edu domain and is hereby subject to the policies outlined below.
3. Web Services is the final arbiter for all web materials within the stetson.edu domain.
4. The dominant theme of any website, whether it is an official or unofficial Stetson University website, as defined below,
shall be in good taste to the average person applying contemporary community standards.
5. All web-related software must be maintained and up-to-date with the latest released versions.
6. All web materials must be Section 508 (ADA) compliant to meet visitor accessibility needs.
7. All web materials must be able to be viewed correctly on mobile devices.
8. This policy will be periodically revised in response to pertinent legal and/or technological issues in consultation with
the appropriate entities. Any questions, comments, or suggestions concerning this policy should be addressed to Web
Services at [email protected].
http://www.stetson.edu/administration/web-services/media/web-policy.pdf
Editorial Style Guide
The Stetson University Editorial Style Guide is designed to be a quick reference tool to help
communicators write consistently and appropriately in print and electronic materials written for
and about Stetson University.
Common Errors
1. Oxford Comma in a series
Instead – cat, dog and fish
2. Click here to Register.
Instead – Visit our Registration page. (no link)
3. Includes:
Instead – no colon
Solutions: Grammarly, Spell Check, Proofread
http://www.stetson.edu/administration/university-marketing/media/editorial-style-guide.pdf
Brand Guidelines
The Stetson University Brand guidelines are a system of design elements created to visually communicate
our brand positioning and create an "ownable," cohesive, differentiating look and feel for Stetson University.
Consistent use of these guidelines will strengthen the Stetson University brand, providing all the brand
efficiencies and synergies we need as we grow in stature and recognition.
http://www.stetson.edu/other/brand/
Brand Colors
Brand Imagery
Brand Points
Brand Statement
Branding Print Materials
Logos, Wordmarks and Seal
Brand Voice
Typography
Web Page Review
Web Advisory Group
Meet monthly as a group for overview of web pages to discuss updates on web pages, department
changes, upcoming events, analytics, etc.
Web Content Review Process
Structure – notification of edits being made in note box with your name and date.
Web Editor’s Role – work together, avoid dependence on Web Editor to create or make material for you.
Create/produce the material and submit it, and then the Web Editor will revise the material.
Analytics – provide Google Analytics to show importance of each of the pages (focusing on gained
audience interest as well as as the amount of time spent on each site plus page visits).
Peer Review – observe peer institution websites for ideas on structure and use of content.
Web Page Identity – establish what the overall identity is of Stetson’s website through your pages
Workflow
Each division goes through its own yearly cycle. We want to assist to your needs while still
creating an independent factor.
Content Cycle Examples
Admissions Cycle – fall, application time
• Important for the marketing of our programs for prospective students
• Without students’ and families’ viewership at this time, we lose.
• Ramp up beforehand so that we are prepared for this time.
Homecoming Cycle – November
• Gain interest from alumni to gravitate to the appropriate pages.
• Have all events up-to-date for outside viewers to see what is current for this month.
Summer Camp Cycle – spring/summer
• Prepare content, imagery and forms for upcoming individual camps
Approval Process, Roles and
Responsibilities
What Web Services is looking for and how we can best streamline submissions to approval
Approval, Reject, Edit
Rejection Response
Roles
Web Editor – assists with code-needs, wording issues and anything else that isn’t working properly, to instruct
and show how to create things, will assist with all produced material
User – update and write the page content creatively and make sure it is ADA-compliant and mobile-friendly
New WebGarage Training Process
WebGarage Training, Beginner Level 1 – completely new to the use of WebGarage, use is explained and
practiced, gets outlined for new users
WebGarage Training, Intermediate Level 2 – will learn a specific practice through code, content writing and
presentation
WebGarage Training, Advanced Level 3 – want to understand code, web page/site creation
CMS – WebGarage 5 Development
Currently in production with a focus on new features to better assist the users and publisher
Q&A
Any questions or concerns? Schedule a meeting!
Contact Jordan Foley directly at [email protected], ext. 7284, or through a request form that
goes to Web Services, [email protected].
Request forms can be found at http://www.stetson.edu/administration/web-services/webforms.php.