Transcript Getting Referrals - Small Business Resources, Ideas and

Small Business Resource
Power Point Series
Getting Referrals
Referrals
Referrals are a way of obtaining more suspects
and prospects for your business
This PowerPoint suggests many ways of
obtaining referrals for your business
But remember - you must follow through with
your quality service or product
Suggested Essentials
Always ask for referrals - word of mouth
advertising is usually free.
Make sure you provide good customer service happy customers more likely to provide referrals.
To be effective quickly follow up and keep
records.
Ways Of Obtaining Referrals
Start by asking people you come in contact with
on a regular basis. Create a referral feedback
form on your Web site. Hold a contest on your
web site to get referrals, the person who gives the
most referrals wins a prize.
Ask for referrals with your signature file in your
e-mails.
Ways Of Obtaining Referrals
Ask readers to forward your e-mail newsletter to
people who might interested.
Barter for referrals.
Ask your current customers and clients for
referrals. First you must make them happy.
Ways Of Obtaining Referrals
Send your customers online greeting cards on
holidays.
Swap referrals with other businesses.
Make a note on your Web site asking visitors to
refer it to others.
Ways Of Obtaining Referrals
Use an e-mail form on your Web site so visitors can
quickly send referrals to your site without hassle.
Set up a system to refer your customers to another
business' Web site if, in exchange, they do the
same for your business. You both should have
the same target audience but aren't in direct
competition.
Reward Those That Give
Always reward people who give you referrals.
Mail or e-mail them a thank-you note.
Send them a thank you gift.
Give them a gift certificate or coupon.
Reward Those That Give
Send them flowers.
Give them discounts on other products or
services.
Offer them a percentage of the profit on each
referred sale.
PowerPoint Content
As such, the contents should not be relied upon and
professional advice should be taken in specific cases.
In addition, none of the content of this PowerPoint
or related publications or links will form any part of
any contract between us or constitutes an offer by
Strategic Marketing Ventures Ltd
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of the online marketing resource centres provided by Small
Business Resource Ltd.
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amend provided the following attribution is stated at the end.
“This Powerpoint has been sourced from Small Business Resource
Ltd.”
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