Dominique Jeremiasz

Download Report

Transcript Dominique Jeremiasz

« Europe Day 2010 »
French dedicated website
Inform Meeting, Brussells, 15 - 16 June 2010
Réunion des chargés de communication FEDER-FSE
Paris, 1er avril 2010
Web Communication
One of our priorities for 2010-2013 communication
on European Funds
Part of our digital strategy
More and more use of new technologies and web
since 2007 : websites but also social networks and
communities (tweeter, facebook…)
Public relations for less money, spreading of our
visual identity, links between european, national
and regional websites…
Réunion des chargés de communication FEDER-FSE
Paris, 1er avril 2010
2
9th May Communication operation
A « special event » homepage
Created by our advertising agency
Linked to our esf website www.fse.gouv.fr
A dedicated adress www.leuropesengage.eu
Réunion des chargés de communication FEDER-FSE
Paris, 1er avril 2010
3
9th May Communication operation
Our identity « L’Europe s’engage en France » and
a special visual created in France « Fête
l’Europe »
Work hand in hand with european, national (other
funds) and regional communication partners
Aim : put together as many examples as possible
of special events linked to European Funds for
Europe Day
Réunion des chargés de communication FEDER-FSE
Paris, 1er avril 2010
4
Achivements, possible improvments
« Buzz »
PR : « twitlives », « mailings » (others journalists)
Examples of concrete realizations of the ESF
Networking (internal)
Links on regional websites
Problems of schedule…
Réunion des chargés de communication FEDER-FSE
Paris, 1er avril 2010
5