Transcript Introduction – E

Intro to E-Commerce
Dr. Michael Featherstone
Introduction: Administrative details
Tools.
• My course website =
http://www.jsu.edu/depart/ccba/featherstone/375home.htm
• BlackBoard – MOSTLY FOR TESTS
• Course assignments page =
http://www.jsu.edu/depart/ccba/featherstone/375assignments.htm
• Our ‘text’ is the website Managing the Digital Enterprise
(digitalenterprise.org).
• SKYPE – Use it to contact me.
E-mail – Practice your best e-Mail etiquette.
• ALWAYS include ‘ime375’ in the subject line.
• Sign with your full name.
• Use the Spell checker and grammar checker (i.e. it’s smart to compose
your e-mail to me in Word first)
• The quality (or absence thereof) will have an impact on your grade
Introduction
COMMUNICATION MODES
My Web site
• GOOGLE ‘Mike Featherstone’
• BING ‘Mike Featherstone’
The IME375 Assignment page
• GOOGLE ‘IME375’
• BING ‘IME375’
Listen/watch lectures
Review associated lecture notes.
May use Skype for Team assignments – discussions/conferences
Download Skype – my username = mfeatherst1
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•
Use Skype to call
Use Skype to IM
Twitter – @ime375 or @featherst1
Introduction
CLASS EVENTS
•Expect about 3 or 4 tests.
– That means it is IMPERITIVE that you keep up
with the assigned readings
– Test will usually be available for 24 hours
beginning Thursday afternoon
– Tests are time constrained
• Going over the allotted time by more than ONE
MINUTE may result in a significant penalty
– Review assigned videos
– Take adequate lecture notes
– BE FAMILIAR WITH THE LECTURE
POWERPOINTS
Introduction – Course Objectives - Overview
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To develop factual knowledge (terminology, classifications,
methods, trends)
To develop the ability to apply course material to improve rational
thinking, problem solving and decision making.
To enable students to understand the Internet's significant events
and its evolution from a historical perspective.
To enable students to understand the common methods by which
users search for information on the Web.
To enable students to better understand the business environment
of the Web.
To enable students to better understand the fundamental revenue
mechanisms driving the current expansion of e-Commerce and eBusiness websites.
To enable students to better understand current e-Commerce
marketing strategies
Introduction – Course Objectives - Detailed
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Identify current trends related to the impact of e-Commerce
Define e-Commerce and differentiate it from e-Business
Describe how it differs from ‘pre-Web’ business
Recognize and describe Web 2.0 applications
Describe major types of e-Commerce (business models)
Discuss the origins and growth of e-Commerce
Understand the evolution of e-Commerce
Give an overview of the current state of the conduct of business on
the Web
9. Describe new marketing strategies for e-businesses
10. Discuss the present extraordinary change in user access to the Web
o Think “Bandwidth”
o Cloud computing
o Impact of NetBooks
o Impact of Mobile devices
o Impact of Social Networks
Introduction – E-Commerce
So that is what we are going to learn.
Here is how we are going to learn it.
 Independent study of selected e-businesses
 Lectures
 Power points (lecture notes)
 Video and other media
 Blogs
 Vlogs
 Streaming video
 Various websites
Introduction – E-Commerce
Some terms used to describe e-Commerce
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New
Disruptive
Exponential change
Paradigm shift
Flat world
Punctuated equilibrium
Virtual collaboration
Introduction – E-Commerce
In 2009, there were four and a half
websites created EVERY SECOND as the
web continues to expand.
Introduction – E-Commerce
We are still very early in the e-commerce
phenomenon.
Some ways E-Commerce affects the business
environment for Small and Medium size
Enterprises (SME’s)
 They no longer need to depend on a small number
of customers
 They are able to spread risk by operating across
more geographies
 They have direct access to international suppliers
and customers
This Concludes This Presentation
Thank you for your attention