Transcript Introduction – E-Commerce - Management and Marketing

Intro to E-Commerce
Dr. Michael Featherstone
Introduction
COMMUNICATION MODES
My Web site
• GOOGLE ‘Mike Featherstone’
• BING ‘Mike Featherstone’
The IME375 Assignment page
• GOOGLE ‘IME375’
• BING ‘IME375’
• http://www.jsuccba.com/feather/375assignments.htm
Listen/watch lectures – Lectures are available on the Assignment Page
Review associated lecture notes – they will be on the Assignment Page as well.
Download Skype – my username = mfeatherst1
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Use Skype to call
Use Skype to IM
Twitter – @ime375 or @featherst1 – I haven’t used it much in the past, but will
if requested.
Introduction
Tools for you –
WSJ Subscription info on Assignment page.
NoteTaker HD
Probably not necessary for Online Class
Skype – my username = mfeatherst1
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Use Skype to call
Use Skype to IM
Especially for Online Class!
Twitter – @ime375 or @featherst1 – I haven’t used it much in
the past, but will if requested.
Introduction: Administrative details
Tools.
• My Info Website =
http://www.jsu.edu/depart/ccba/featherstone/375home.htm
• BlackBoard – MOSTLY FOR TESTS
• Our ‘text’ is the website Managing the Digital Enterprise
(digitalenterprise.org).
• Wall Street Journal
• Blogs (links on assignment page)
• SKYPE – Use it to contact me.
E-mail – Practice your best e-Mail etiquette.
• ALWAYS include ‘ime375’ in the subject line.
• Sign with your full name.
• Use the Spell checker and grammar checker (i.e. it’s smart to compose your email to me in Word first)
• The quality (or absence thereof) will have an impact on your grade
Hours – schedule.
• I’m on campus Tuesdays and Thursdays.
• I’m in class 11-12:30 and 2:30-4.
Introduction
CLASS EVENTS
•Expect about 4 or 5 tests and a comprehensive
final exam.
– That means it is IMPERITIVE that you keep up with the
assigned readings.
– I usually DO NOT lecture specifically on readings I assign,
so that means if you have questions about them, you need
to ask them (in class or after class).
– Tests are time constrained
• Going over the allotted time by more than ONE MINUTE may
result in a significant penalty
– Review assigned videos
– Take adequate lecture notes
– BE FAMILIAR WITH THE LECTURE POWERPOINTS
Introduction
How will your grade be determined?
I don’t “give” grades. You earn your grade.
My experience is that students may choose to do extraordinary work in a class and
earn an exemplary grade.
I also understand that each student has differing priorities and/or schedule
conflicts. These may impede your work in the class, and thus you may not earn the
grade you might otherwise have.
Finally some students may simply choose not to put forth the effort required to
obtain a passing grade. I leave that choice to the student.
Introduction – Course Objectives – Overview (high level)
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To develop factual knowledge (terminology, classifications, methods,
trends).
To develop Web research skills (beyond Wikipedia).
To develop the ability to apply course material to improve rational
thinking, problem solving and decision making.
To enable students to understand the Internet's significant events and
its evolution from a historical perspective.
To enable students to better understand the business environment of
the Web and provide a ‘theoretical underpinning'
To enable students to better understand the fundamental revenue
mechanisms driving the current expansion of e-Commerce and e-Business
websites.
To enable students to better understand current e-Commerce marketing
strategies
Introduction – Course Objectives – Detailed Guidelines
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Identify specific current trends related to the impact of e-Commerce (for
example the impact of Google and Facebook on marketing)
Describe some ways e-Commerce differs from ‘pre-Web’ business
Recognize and discuss new Web business applications
Describe types of e-Commerce business models
Discuss the origins and growth of the Web (and by extension e-Commerce)
Understand the evolution of e-Commerce
• For example – Amazon.com
Give an overview of the current state of the conduct of business on the Web
and study the ‘Major Players’
• Google, Amazon, Facebook, Twitter, Microsoft, E-bay
Describe current and new marketing strategies for e-businesses
Discuss the present extraordinary change in user access to the Web
• Think “Bandwidth
Cloud computing
Impact of iPads and Tablet computers
Impact of other Mobile devices - iPhone, Androids, et. al. - and the concept
of convergence
Introduction – E-Commerce
So that is what we are going to learn.
Here is how we are going to learn it.
 Lectures
 Power points (lecture notes)
 Video and other media
 Blogs
 Vlogs
 Streaming video
 Various websites
 Case Studies
Introduction – E-Commerce
Some terms used to describe e-Commerce
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New
Disruptive
Exponential change
Paradigm shift
Punctuated equilibrium
M-Commerce
Convergence
Introduction – E-Commerce
Some ways E-Commerce affects the business
environment for Small and Medium size Enterprises
(SME’s)
 They no longer need to depend on a small number of
customers
 They are able to spread risk by operating across more
geographies
 They have direct access to international suppliers and
customers
This Concludes This Lecture
Thank you for your attention