Transcript Introduction – E

Intro to E-Commerce
Dr. Michael Featherstone
Introduction
COMMUNICATION MODES
My Web site
• GOOGLE ‘Mike Featherstone’
• BING ‘Mike Featherstone’
The IME375 Assignment page
• GOOGLE ‘IME375’
• BING ‘IME375’
Listen/watch lectures – lectures are available on video on Youtube. Links to
lectures will be provided on the assignment page (website). Review associated
lecture notes – they will also be on the assignment page.
Download Skype – my username = mfeatherst1
•
•
Use Skype to call
Use Skype to IM
Twitter – @ime375 or @featherst1 – I haven’t used it much in the past, but will
if requested.
Introduction: Administrative details
Tools.
• My course website =
http://www.jsu.edu/depart/ccba/featherstone/375home.htm
• BlackBoard – MOSTLY FOR TESTS
• Course assignments page =
http://www.jsu.edu/depart/ccba/featherstone/375assignments.htm
• Our ‘text’ is the website Managing the Digital Enterprise
(digitalenterprise.org).
• SKYPE – Use it to contact me.
E-mail – Practice your best e-Mail etiquette.
• ALWAYS include ‘ime375’ in the subject line.
• Sign with your full name.
• Use the Spell checker and grammar checker (i.e. it’s smart to compose your email to me in Word first)
• The quality (or absence thereof) will have an impact on your grade
Hours – schedule.
• I’m normally available online between 5pm and 9pm. Check my availability on
Skype or Pronto
Introduction
CLASS EVENTS
•Expect about 3 or 4 tests and a comprehensive
final exam.
– That means it is IMPERITIVE that you keep up with the
assigned readings.
– I usually DO NOT lecture specifically on readings I assign,
so that means if you have questions about them, you need
to ask them (contact me via Skype or e-mail or Pronto).
– Tests are time constrained
• Going over the allotted time by more than ONE MINUTE may
result in a significant penalty
– Review assigned videos
– Take adequate lecture notes
– BE FAMILIAR WITH THE LECTURE POWERPOINTS
Introduction
How will your grade be determined?
I don't “give” grades. You earn your grade.
My experience is that students may choose to do extraordinary work in a class and
earn an exemplary grade.
I also understand that each student has differing priorities and/or schedule
conflicts. These may impede your work in the class, and thus you may not earn the
grade you might otherwise have.
Finally some students may simply choose not to put forth the effort required to
obtain a passing grade. I leave that choice to the student.
Introduction – Course Objectives – Overview (high level)
•
•
•
•
•
•
•
To develop factual knowledge (terminology, classifications,
methods, trends).
To develop Web research skills (beyond Wikipedia).
To develop the ability to apply course material to improve rational
thinking, problem solving and decision making.
To enable students to understand the Internet's significant events
and its evolution from a historical perspective.
To enable students to better understand the business environment
of the Web and provide a ‘theoretical underpinning'
To enable students to better understand the fundamental revenue
mechanisms driving the current expansion of e-Commerce and eBusiness websites.
To enable students to better understand current e-Commerce
marketing strategies
Introduction – Course Objectives – Detailed Guidelines
• Identify specific current trends related to the impact of e-Commerce (for example the
impact of Facebook on marketing)
• Define e-Commerce and differentiate it from e-Business
• Describe some ways e-Commerce differs from ‘pre-Web’ business
• Recognize and describe new Web business applications
• Describe major types of e-Commerce business models
• Discuss the origins and growth of the Web (and by extension e-Commerce)
• Understand the evolution of e-Commerce
o For example – Amazon.com
• Give an overview of the current state of the conduct of business on the Web and study
the ‘Major Players’
o Google, Amazon, Facebook, Twitter, Microsoft, E-bay, HP
• New Players
o Zynga, Groupon
• Describe current and new marketing strategies for e-businesses
• Discuss the present extraordinary change in user access to the Web
o Think “Bandwidth
o Cloud computing
o Impact of NetBooks, iPads and compact computers
o Impact of Mobile devices - iPhone, Androids, et. al. - and the concept of
convergence - http://online.wsj.com/video/digits-top-mobile-trends-in-2010/A0D939BC-32F4-46ED-81F1-
Introduction – E-Commerce
So that is what we are going to learn.
Here is how we are going to learn it.
 Video Lectures
 Power points (lecture notes)
 Other media
 Blogs
 Vlogs
 Streaming video
 Various websites
Introduction – E-Commerce
Some terms used to describe e-Commerce







New
Disruptive
Exponential change
Paradigm shift
Punctuated equilibrium
M-Commerce
Convergence
Introduction – E-Commerce
Some ways E-Commerce affects the business
environment for Small and Medium size Enterprises
(SME’s)
 They no longer need to depend on a small number of
customers
 They are able to spread risk by operating across more
geographies
 They have direct access to international suppliers and
customers
This Concludes This Lecture
Thank you for your attention