Transcript E-Commerce: Technology and Business Development

E-Commerce:
Technology and
Business Development
Andy Diaz
Sofia Mayor
Chris Ratigan
E-Commerce
The distributing, buying, selling,
marketing, and servicing of goods and
services over public and private
computer networks.
Includes all the business activities of
the sales cycle.
Scope of E-Commerce
Facilitation of commercial transactions
Development of information analysis
Emergence of web commerce
Facilitation of
Commercial Transactions
Electronic Data Interchange (EDI)
Transfer of data.
Electronic Funds Transfer (EFT)
Transfer of money.
Internet and the World Wide Web
Facilitation of
Commercial Transactions
EDI
American National Standards Institute
(ANSI)  X12 standards
HTML  XML and Web Services
EFT
Programs – ex. Direct Deposit
Transactions – ex. POS transactions
Automated Clearing House (ACH)
Information Analysis
Enterprise Resource Planning (ERP)
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Customer Relationship Management (CRM)
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Supplier Relationship Management (SRM)
Data Mining
Data Warehousing
Web Commerce
Emails
Web banners
Personal accounts
Shopping carts
Electronic payments
Secure connections
E-Commerce Today
E-banking
PC banking  Online Banking
Offshore manufacturing, imports,
exports
Laws, taxes, commercial documents
E-logistics
Shipment tracking, reporting
Success factors
Good product
Competent management team
Good post-sales services
Well-organized business structure and
network infrastructure
Secured, well-designed website
Successful E-Commerce
There are various factors that must be
considered in setting up or expanding
into a successful e-commerce
business.
Security Measures
Fraudsters will divert approximately US$3.6
billion from U.S. e-commerce in 2007, a 20
percent increase over 2006
Traffic to many of the largest shopping Web sites
soared 37 percent over last years Cyber
Monday.
Attitudes toward privacy and security have
changed.
E-Commerce Security
HTTPS - You know that you're on an SSL
protected page when the address begins
with "https" and there is a padlock icon at
the bottom of the page.
SSL is all about encryption
SSL - SSL uses PKI and digital certificates to
ensure privacy and authentication.
SSL Certificates
Most important part of e-commerce
security is the SSL certificate.
The SSL certificate helps to prove the
site belongs to who it says it belongs
to.
SSL Certificate Vendors with Credibility
E-Commerce Experience
Concerned more with user
experience.
Less Patience with sites.
Web Analytics
Helps improve your page design,
layouts and other factors that effect
how visitors interact with a site.
Tracking tools can also help
eCommerce merchants to improve their
ad spend and conversion rate from
sponsored listing programs like Google
AdWords.
Search and Categorization
Search Usability is key for creating a
successful e-commerce business.
Search Query
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Spotlighting
Boosting
Query Rewriting
Search Analytics
Search Entry Pages
Time Tracking
SERP Click-Through Rates
Bail Rates
Software for Analytics
Various Software available
You have to know what the information
means and how to use it
Consumer Usability
Design – everything down to the smallest
detail in design affects e-commerce.
Good Search Categorization
Servers (outages)
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Yahoo’s Merchant Service had outages that cost
many merchants a lot of business on Cyber
Monday.
Checkout
Logistics
Shipment and Management
Big Business – Automated
Small Business – prone to human error because
its manual
Consumers will be unhappy if they don’t have
reliability
Technical and Organizational Aspects of
E-Commerce.
Market Research and Analysis
New business plan
Expand into a new market
Good Business Planning
Traditional Business Plans.
Quicken
Small Business Administration
Software
Palo Alto Software
Business Resource Software
Launch a new product or service
Writing An Effective Plan.
Business Plan Outlook
Business Plan Pro
Business Plan Outlook
Understanding Supply and Demand
IT and Management Teams
Good management teams armed with an IT Strategy to
build new software products, add value to the business,
and service the customers.
Software for virtual teams. (Groupware)
E Business Can
Increase employee productivity
Increase employee effectiveness
Decrease cost of business
Increase Competitive Advantage
Increase communication within business, with
suppliers, and with customers.
Transactions:
Digital Signatures: Evidence of online
contract.
Click wraps: Establish business rules
Payments: 90% of transactions are made
by credit cards
Payment Gateways: Still used by most small and
home businesses.
Merchant Account:
PayPal
CyberCash
Questions?