Transcript Session 2 Notes

AOC 2002 - Session #2 of 2
RemoteDesk & eCommerce
Summary
• 7 Steps to easy eCommerce
• Set-up eCommerce options in
RemoteDesk
• Look at linking to HTML pages
• Linking to market based
Shopping Carts
• Linking to RemoteShop
• plus a FREE Bravo Polo
E.Business
• e.Business represents the digitization
of business, and creates a new
environment for communication,
interaction and transaction
processing.
• Examples include
 web sites display on-line catalog
 on-line ordering and payment
 Electronic Data Interchange
(EDI)
….Getting what you want now
Implementation
•
You should do it if you...
sell products
 have high order volumes
 have a sales force, distributors,
retail outlets, branch offices,
warehouses..
 want to bring your customers
closer
Best to start now, don’t get
behind.
7 Steps to Easy eCommerce
#1- Select a domain name (web address)
#2- Select an Internet Service Provider ISP
#3- Decide on payment processing method
#4- Get an internet merchant bank account
#5- Select eCommerce software
#6- Design your store/site
>> Integrate to your back-end accounting
#7- Promote your store
>> Monitor your promotions
#3 - Payment Processing Method
• Whether you need a payment
system to accommodate a few
orders a day or one that processes
thousands, there are various
payment systems available to suit
your needs, including Secure Socket
Layer technology (SSL).
• Payments can be in many formsA few examples are:
-Digital Cash -SSL
Authorizations
- Automated Credit Card
#4 - Get a Merchant Account
An Internet Merchant Bank Account
will enable you to accept credit cards
over the Internet.
• In the United States, this is a rather
uncomplicated process. Most US
banks offer Internet Merchant
Accounts, and most Online
Transaction Providers will support
them.
•
The good news is that most Online Transaction Providers are helpful once you
contact them.
#5- Select eCommerce Software
• Online Shopping Cart software is a
cost effective way to provide you
with the ability to display your items
for sale, process Credit Cards and
automate
• Buy a ready-made solution
• Select an ISP with shopping cart
• Have a custom built system created
#6 - Design your store/site
Keep it clean and uncomplicated
Navigation - clean, clear and consistent
Testimonials - post them
Forms - feedback, info requests, etc
Provide excellent customer service
Proof of reliability seal an asset
Pass savings on to your customer
Call to action - call us, request it, etc.
Hire a designer - such as Bravo
Integrate to Accounting
““Provides access to corporate customer
data and item pricing on a PocketPC
device.
Sales order updating is just an e-mail
away.”
Portability plus...
 Log on for minutes, not hours
 Leave your customer with a printed copy
 Great for trade shows, sales routes, and
store outlet visits
….Puts the power in the palm of your hand
RemoteDesk eCommerce
“Takes the data and order information from
your web site and posts it into your
accounting system”
Full e.Commerce functionality by:
• Allowing visitors and existing customers
to place orders on your web site with 24
hour convenience
“End-to-end integration improves your
bottom line, and increases your revenue”
….This guarantees system security and the
integrity of your live data”
RemoteDesk Setup
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Company Profile - Communication - External - Web Settings
Batch ASCII transfer In/Out/ Order mask
E-mail transfer - SUBJECT LINE
Format - CGI, Attachment, Order Mask
The above options look to the mask file
free form extraction of data fields
System Settings - Customer code, auto
create new customers, export, O/Hold
Automate receipt of e-mails/files
Getting on-line is easy
 Simple HTML form that lists your
products
 Use an ISP with a shopping cart facility
 Host your own web and shopping cart
….and let RemoteDesk handle the rest
“End-to-end integration improves your
bottom line, and increases your revenue”
….Works with most ISP’s and Shopping
carts
Use existing site features
 Simple HTML form that lists your products
• Good for 10-20 products
• One-off purchasers who don’t mind reentering contact data if they order again
• Inexpensive way to test visitor and order
volumes via the site. A good order
section may not necessarily lead to more
sales unless they know to first go there
• Automated e-mail sends info to vendor
• Our site example: bravosw.com/order.htm
Use a shopping cart
 Use an ISP with a shopping cart facility
• Good for B2C scenarios
• Tons of off-the-shelf features for low cost
• We pay only $17.95, or $34.95/month for
unlimited items (ShopZone)
• Great for repeat customers
• Our site example: Select Secure Store
Option
• Select items to purchase, enter test and
account for userid/pw, change email to
yours
• Use RemoteShop - it’s FREE!
Buy a Shopping Cart
 Host your own web and shopping cart
• Good for ANY B2E scenarios
• Expensive to host your own, alternative
might be to just put RemoteShop on your
ISP (It’s FREE)
• RemoteShop has good B2C built-in, but
you or us can customize it for B2B/E
• Written in PHP and uses MySQL
database
• Supported by 98% of ISPs
• Live example: www.yos-wbm.com
Bravo can help
• RemoteDesk e.Commerce can get you up
and running both on, and of the web, with
complete end-to-end integration from
your back office accounting to your
corporate web site. Supports most
remote scenarios.
• Let us dot.com your business using our
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e.enabled products, services and
•
dealer network.
….Proven e.business solutions.
The Competition
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Remote OE.W - issues Scalability
eTransact - issues Cost, Reliability
Hosted Solutions - issues Reliability
VPNs, XP, Terminal Server - issues
Speed
Remote OE.W
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Overview
Remote Support
Status of Remote Sites
Communication
Data Synchronization
Migrating from Plus to Windows
eCommerce
eTransact
• B2C
Save $38000 in first 2 years with RD
• B2E
Save $39000 or $80000 in first 2 years
with RD
RemoteDesk:
• Own your data and setup
• Supports all remote sources, not just web
Hosted Scenarios
• Consequences for opting out of costly
contracts early
• Some IT depts. don’t trust losing data
control
• Constantly paying monthly fees could
surpass cost of ownership
• Connection times are too slow
• Integration techniques are slow and
bulky
VPNs, XP, Terminal Server
Security issues - live accounting data
exposure
Performance - slow, unreliable, data
corruption, disconnection
Cost - initial setup and maintenance
Immediate availability of information
On-line connections mandatory - not
supported by all areas, especially for
a sales rep
Customers - access to live data
Join our Team
Dealer Programs
 Premium - $795
(RD, EDI plus 1 choice)
 RemoteDesk - $495 (plus all addons)
 EDI - $495 (DOS and Windows)
 ESS - $495
(Remote OE, EDIPAC, ACCFAX)
Save $100 off any if you join today!
RemoteDesk & eCommerce
Questions?
Thank-you
Come to the booth