Transcript Online Services

People can pay
online for
services
provided by
particular
organizations
Shopping
Online
Online
Banking
Internet
WWW
• Network of computer networks connected
together by routers, including cabling,
connectors, and computers.
• An additional attribute of the Internet is
that it lacks a central authority—in other
words, there is no "Internet, Inc." that
controls the Internet.
• Just one aspect of the internet
• Information retrieval system that needs
a web browser to access it
• is a true "information superhighway,"
allowing users the world over to access a
wealth of information quickly and easily
Card Payment Gateway Services – allows businesses to accept credit card
payments online
Example of e-payment service - Paypal
E-commerce - In its simplest form ecommerce is the buying and
selling of products and services by businesses and
consumers over the Internet
Type of Software
Examples
Uses
Web Authoring
FrontPage
Create website
Word Processing
Microsoft Word
Typing text/tables
DTP (Desktop Publishing)
Microsoft Publisher
Creating web pages
Spreadsheets
Microsoft Excel
Creating statistical
tables/graphs for inclusion in
the website
Web Browser
Internet Explorer
Seeing how the website appears
to users
Database
Microsoft Access
To create files of data for
inclusion in the website
Image Editing Software
Photo Editor
Editing scanned/downloaded
images
Type of Hardware
Uses
Printer (laser or inkjet)
to print out information for checking
Graphics Tablet
to input drawings/designs
Scanner
to scan hard copy images for inclusion in website
Modem/Router
for connecting to internet to upload/download web
pages
Network Card
for connecting to internet to upload/download web
pages
Microphone/Speakers
to create voiceovers where necessary
to listen to sounds/voice/music to check
accuracy/suitability
Video Camera/Digital Camera to make videos for including in website
to take photographs for uploading to webpage
The Asian International Insurance Company (AIIC)
uses an expert system. Their insurance advisors use it
to conduct risk assessments on customers. AIIC’s
products are listed on a global insurance website which
enables customers to choose the best insurance for
their needs.
Discuss three advantages and three disadvantages to
customers of having an online facility to choose
insurance policies. [+2 marks]
Present two methods of protecting customers personal
data and payment details when conducting online
transactions. [+2 marks]
Reduced costs by reducing labour, reduced paper work, Don’t have to pay as much in
running costs such as electricity, heating/air conditioning and lighting, Save in rent for large
retail locations
Flexibility with efficiency Because of their lower costs, they can offer cheaper goods
thus attracting more customers.
Flexible and extended working hours shoppers can shop 24/7 so companies
can obtain increased profits
Lock in Customers More efficient business relationships can be created by internet
technologies. These new technologies allow sellers to track the interests and preferences of their
customers with the customer’s permission. This information than can be used to build an
ongoing relationship with the customer. This information can also be used to customize web
sites to meet the customer’s needs and keep track of purchases and see which are the most or
least popular products
New Markets. The Internet has the potential to expand your business into wider
geographical locations. Internet more likely to attract customers worldwide increasing profits
Increased IT Costs initial cost such as having to pay website developers, and
purchase the hardware and software to create and maintain the website
Qualified staff May need to hire or retrain staff which is costly and time consuming
Delivery wait times In traditional shopping customers have the option to take
their purchases home immediately, however, when shopping online they will have to wait
for the product to be delivered
Fraud potential This is perhaps the biggest worry for customers. Customers worry
that their financial details may not be safe and that a business will use them in some
unauthorised way. They also worry that security may be insufficient and that identity theft
is a problem.
Less Personal Touch Some customers are deterred from purchasing online
because they cannot speak to anyone from the business. They may well find this
impersonal and prefer traditional stores.
Features of an effective well designed
online shopping website
•An easy-to-remember domain name
•www.toysrus.com
•www.amazon.com
•Articulate descriptions
•Clear pricing
•Detailed photos of goods
•Searches and advanced searches can be carried out easily
•Navigate from category to category easily
•Allow customers to progress smoothly to
the checkout
•A secure method of accepting payments
•A shopping basket to hold goods they are going to buy
•Prospective customers should be able to use a temporary shopping
basket if they are a ‘guest’
•Permanent shopping basket if they are returning customers
•Usernames and passwords to make the system secure
•Customers are able to contact shop directly via e-mail
•[email protected]
•Allows customers to make use of their orders stored in a
database
•Allows customers to see their order and maintain their
own accounts
•Wishlists which enable users to store the goods they
might want to buy in the future
•Product reviews
•List of related accessories also available for purchase
•‘People who bought A also bought B’ recommendations.
Browsing
Product
Categories
What does a company need to
start an online business?
•A high-specification web server that will operate 24
hours per day (A web server is a computer that stores
websites on the Internet and delivers web pages to
viewers upon request)
•Needs to have a way of accepting payments
•Secure server
•Shopping Cart Software
•Software to keep track of stock and orders
•Will need to incorporate into it’s website a database of
product names, descriptions, pricing and photos
•Friendly user interface