Transcript INFO BUSINESS COMMERCE Shopping Carts Gateways Merchant

INFO EMPIRE COMMERCE
Shopping Carts
Gateways
Merchant Accounts
& Email Marketing Platforms
Introduction to Info Commerce
Info Business Commerce
How Does it Work?
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Customer Visits Your Site
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Customer Clicks “Add to Cart”
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Customer Checks Out (SSL Secure Form)
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Shopping Cart Sends Info to Payment Gateway
(Securely Routes & Validates Info with Financial
Networks & CC Processor)
Customer Account is Debited/Merchant Account
Credited
Funds Clear and Arrive at Your Bank Account
Shopping Carts & Gateways
What’s a Shopping Cart?
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Enables purchasing of products and services over the
internet
Allows customers to select items to purchase on your
website
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Allows customers to pay for the purchase
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Connects to payment gateway
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Major component of customer experience on your
website
Shopping Cart Solutions
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Remotely Hosted Shopping Cart
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Ex. 1ShoppingCart.com
Locally Hosted Shopping Cart
Ex. X-Cart
Shopping Cart & Ecommerce Solution
Ex. PayPal
Shopping Cart Tips & Stats
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Shopping Cart Abandonment Stats:
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Wanted to comparison shop: 37%
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Lack of money: 36%
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Wanted to look for a coupon: 27%
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Wanted to shop offline: 26%
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Couldn’t find preferred pay option: 24%
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Item unavailable at checkout: 23%
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Couldn’t find customer support: 22%
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Security concerns: 21%
Payment Gateways
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Intermediary between merchants shopping cart &
financial networks (merchant account, bank, CC
companies”
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Checks for validity
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Encrypts transaction details
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Routes to correct institution
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Decrypts responses (approval or denial)
Popular Payment Gateways
Security & Verification
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SSL Certificates & Why They Are Important
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Encryption software (secure information)
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Customer Trust = Increased Web Sales
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FB Recommended: www.VeriSign.com
Merchant Accounts
Why Merchant Account?
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A merchant account allows you to accept all major
credit cards including:
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Mastercard
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Visa
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American Express
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Discover
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Other Cards ex. Debit Cards, Dinners Club Cards
etc
Types of Merchant Accounts
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Retail Accounts (Swipe Card Terminals)
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Internet Accounts
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MOTO (Mail Order Telephone Order)
Accounts
Alternative Payment Solutions
Popular Merchant Account
Providers
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PayPal
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Yahoo Merchant Small Business
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Google Checkout
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Banks: ex. Bank of America, Chase, Wells Fargo
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PowerPay (www.FBPowerPay.com)
Merchant Account Charges
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"discount rate" - usually a 1-4 percent charge based on the sale amount
(although online rates can be much higher)
transaction charges - a $.20-$.40 charge per transaction
a monthly minimum charge - a flat rate that is charged if the minimum is not met
a "statement fee" - a monthly fee charged regardless of the amount of charges in
a month
application fees & set up fees
batch header fees - fees that are charged for a batch of transactions, usually
every time a terminal is closed out. Some systems automatically "batch out" at
the end of the day and you may be charged whether you had any transactions or
not!
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reserve – some merchants will hold back money to cover charge-backs
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and... there are also a few fees for special circumstances (ex. charge-backs)
FortuneBuilders Merchant Provider
www.FBPowerPay.com
Email Marketing Platforms
What to Look For?
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Features - useful features that help you create emails, develop & segment
contact lists and monitor results.
Ease of Use - user-friendly & easy to navigate.
Email Campaign Creation – easy design process & both text and HTML email
editor so you can add images, links and tables. Preloaded Templates
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Segmentation tools
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Website Integration – web form integration
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Deliverability & Tracking Tools
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Reporting - The reporting section should be comprehensive and easy to find and
use.
Scalability – ability to grow with the platform
Help & Support – on demand training, responsive customer service, community
of users
Access to your data – ability to import & export data
Popular Email Marketing
Platforms
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Aweber
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Campaigner
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Vertical Response
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Constant Contact
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iContact
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Lyris HQ
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InfusionSoft (www.InfoEmpireCRM.com)
Email Marketing 2.0
www.InfoEmpireCRM.com
Multiple System Nightmare
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Customer Database
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Email Program
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Shopping Cart
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Sticky Notes
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Calendar
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Fulfilment
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Phones
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Marketing Systems
Email Marketing 1.0
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Broadcast sending
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List rentals
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Minimal personalization
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No segmenting
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Limited autoresponders
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Spam complaints – a
cost of doing business
Email Marketing 1.0 vs. 2.0
Email Marketing 2.0
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Email Marketing 2.0 includes a customer database (CRM)
that tracks interest and behavior, it can leverage that
information to “intelligently” send marketing messages that
match the customers’ needs. Email Marketing 2.0 is smart.
Email Marketing 2.0 includes a powerful autopilot. The
automation built into Email Marketing 2.0 allows it to
automatically respond to customer behavior based on the
users' preference. Email Marketing 2.0 is automated to
respond in a personal way.
Email Marketing 2.0 goes beyond email by allowing
marketers to intelligently and automatically send targeted
direct mail, faxes, and voice messages. Email Marketing
2.0 enables multi-media communication.
Multi-Media
Infusionsoft
Email Marketing
Send targeted
messages, then track
the open and click
through rates of every
email you send.
CRM
Build better, more
profitable
relationships with ALL
your customers and
prospects.
ECommerce
Automate your sales,
billing and collections
processes so you can
drive more revenue
without ever lifting a
finger.
The #1 Small Business Growth Suite