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Practical uses for Web 2.0 in a
library environment
Phil Bradley
http://www.philb.com
What is Web 2.0?
• Let’s just not go there shall we?
• Definitions are less important than what
you can do with it
• Oh, if you really insist…
What is Web 2.0?
• Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of websites to
a full-fledged computing platform serving
web applications to end users. Ultimately
Web 2.0 services are expected to replace
desktop computing applications for many
purposes.
– Wikipedia entry
Yes… and?
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It’s a platform
It harnesses collective intelligence
Data can be used and re-used in many ways
Users are directly involved with development
It’s not limited to a single device
A rich user experience
– Tim O’Reilly ‘What is Web 2.0?’
Yes… but?
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“It’s vacuous marketing hype”
“Web 2.0 is totally silly”
“Meaningless”
“is made entirely of pretentious self
serving morons.”
• “a lot of thin but very hot air blown at you
by those who are convinced that having
nothing to say is by no means a good
reason to shut up.”
So…?
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The Web as a platform
Collective intelligence
The end of the software cycle
Major change in the way we look at things
Old wine and new bottles?
Generic term applied to a variety of resources
Web 2.0 is not a ‘thing’ – it’s a state of mind
Web 2.0 is not a
thing – it’s a state
of mind
OK… so how can I use it?
• Weblogs
– Create a library weblog
– Additional or new library resources
– Introduce members of staff
– Use it as a repository of data and information
by using categories and tags
– Don’t regard a weblog as a diary – it’s an
important website in its own right…
Weblogs continued…
• Use the weblog RSS feed on the site
home page as a news feed
• Encourage people to add the feed to their
start page or RSS reader
• Create a different weblog for a different
subject area – invite other authors
• Use it in a different way, on a different
page
News reports from the BBC
RSS and search
So, what else can I do with RSS?
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Add to content to webpages
Add content to a news aggregator
Add content to a start page
Keep current with comments and updates
In conclusion therefore… RSS brings data
to you, and allows you to send it out to
other places.
Using news aggregators
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Such as Bloglines or the Google Reader
Keep up to date
Up to the minute
Create your own searches
Use these to create your own news feeds
Combine these and publish them for users
Podcasts
• Provide access to audio content
• Guides/tours around a library
Podcasts 2
• Content that can’t easily be made
available in other formats
• Content that is accessible on the move
• Not time or place dependent.
Start Pages
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Pageflakes
Netvibes
Collate data into one place
Not machine dependent
Good for:
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Links
Email
Search engines
RSS feeds
Weather
Etc…
Start Pages
Using start pages
• Individually
• As a group
– Share tabbed pages
– Alternative to email contact
– To Do lists
– Note pads
– Always immediately available
Bookmarking
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Limited to a specific machine
Not informative
Difficult to find what you wan
Inflexible
Cannot easily share bookmarks
What are the alternatives?
• Del.icio.us
• Diigo
• Raw Sugar …
You can:
• Share your bookmarks
– Between computers
– Between colleagues
– Between users
• Create bookmark sets
– To supplement projects
– To assist users
• Annotate (or tag) bookmarks
Great for searching!
• http://del.icio.us/tag/<search_term>
Search builders
• Create your own search engines
• Limit to trusted sites
• As small as you want, as large as you
need
• Use the given URL or
• Cut and paste onto your own site
• Use them and then throw them
That would be:
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Rollyo
Google Custom Search Builder
Eurekster swicki
Yahoo Search builder
Collaborate on knowledge
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Provide content onto a webpage
Items, notes, articles
Links to news or blogs
Search functions
Video options
Let others collaborate
Creating communities
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Zimbio
Flickr
Grou.ps
Plum
Squidoo
Pageflakes
Facebook
Flickr
Squidoo
Facebook
Wikis
Wikis
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LIS wiki
Library success wiki
Wikipedia
Peanut butter wiki
Instant messaging
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“Email is for old people”
Talk instantly back and forth
Share files (or not!)
Share webcam discussions
Group chat
IM from webpages
Create chatrooms
Instant Messenger Services
Using…
• Plugoo
• Gabbly Chat
• Meebo rooms
Collaborate
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On documents – Google docs
On spreadsheets - NumSum
With calendars - Planzo
With training - Jybe
With projects – MyWebDesktop
With To Do lists – TaDaList
With webpages – Conversate
Combine everything!
• With RSS and other Web 2.0 resources
anything can work with anything else
• Content can be changed and manipulated
into different formats that you control
• Users can get involved
• Geography doesn’t matter
• Speed is easy
• It’s not technical!
So why not…
• Create search engines for subject groups
• Get users involved with a Zimbio group on
an aspect of <whatever>?
• Create a Squidoo lens for a subject?
• Start a library weblog?
• Create a flickr group
Or…
• A podcast or a radio station, both involving
music students
• A Pageflakes page that you can share with
colleagues
• Create del.icio.us or FURL accounts and
share them
• Start a wiki for all the librarians in the area
Or even
• Use instant messaging to provide
information in a different way
• Create a book reading club using
LibraryThing, Amazon and a weblog
• Have a library tour on YouTube
Or even
• Create trading cards from Flickr
photographs
• Create fun/interesting new posters
• Set up a Facebook, Bebo, MySpace
account for the library
• Publish your own books with Lulu
• Share presentations with Slideshare.net
BUT…
Expect…
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“It can’t be done”
“We don’t have the resources”
“Bandwidth problems”
“Security issues”
“Write a proposal”
“Not your job”
“Not enough time”
AND…
Ignore it! Because Web 2 is
changing:
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The way we use the web
The way we use information
The way we find information
The way we do our jobs
The way we interact with people
The way that we look at everything
FOREVER
Want more?
Thank you!
• Website: http://www.philb.com
• “I want to”:
http://www.philb.com/iwantto.htm
• Weblog:
http://philbradley.typepad.com/i_want_to/
• Presentations:
http://www.slideshare.net/Philbradley/