Transcript University of Minnesota E-mail Templates v2 February 20, 2009

University of Minnesota
E-mail Templates v2
February 20, 2009
Updated e-mail templates
• Updated e-mail templates for University use
were released on February 6, 2009
• Unlike the Web templates, the changes were
minor
• Changes impact all current template users
• http://webdepot.umn.edu
E-mail template requirements
• The pending branding policy does not
include requirements for e-mail branding
• Use of the e-mail templates is strongly
encouraged
• Your e-mail, Web, and other electronic
communications should be consistent; e-mail
templates promote consistency with
University Web standards
E-mail header graphics I
• A new, gradiated header graphic provided
• Aligns with new Web headers
E-mail header graphics II
• Height of solid, above/below headers
increased to respect buffer space standard
• Was 76px, now 92px
E-mail header graphics III
• Other graphics remain unchanged
• Options available for all campuses
More header options
HTML message part changes
• Added link to view message on web
• Included text aimed at improving
deliverability
• Third level heading (H3) changed from
maroon to black
• Added link to University of Minnesota contact
information update page
• Copyright and EO statement added
View message on web
• Links back to Lyris archive mailing;
something on your site is preferable
Safe senders/address book text
• Help messages get to the inbox for some email providers
Third level heading color
• Now black
Alumni contact info updater
• Links to not-branded-for-giving update page
• Only in the DMS/UMF template
Alumni contact info updater II
• update.umn.edu
Text message part
• Totally revamped formatting
• No more ***bold*** using asterisks for
headings
• Footer split into multiple parts
• Deliverability, contact, and copyright/EE
statement updates, as with the HTML
message part
Text message title
• No wrapping or attempt to format the initial
title/text; make use of primacy
Text message headings
• Fifty equal signs on lines above and below
section headings
• Better separation of sections
• Same for all heading levels
Text message footer
• Standard paragraphs (footer and otherwise)
left unwrapped
Deliverability text
Link to unit’s Web site
Link U’s home page (or coordinate campus)
Alumni contact info updater
Unsubscribe link (UMF/DMS example)
Copyright + EO statement
Availability
• The e-mail templates and related standards
are available on the eCommunications
Standards site (formerly Web Depot)
http://webdepot.umn.edu
Thoughts?