Transcript Chapter Websites and Emails

Chapter Websites and Emails
Advance IU Marketing
Sarah Anderson and Jessica Parry
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
Emails
4/12/2016
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
April 12, 2016
Emails galore
• What are alumni receiving?
100 emails/month
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
4/12/2016
The downfall of too many emails
• Research has shown that an increase in
email sends =
o Decrease in open rates
o Decrease in click through rates
o Increase in unsubscribe rates
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
4/12/2016
Taking care of our audience
• Starting September 1
o Send (at most) 2 emails per month
per chapter
o Initiate email calendar
o Work with ASC’s to create an email
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
4/12/2016
Create fewer, more effective emails
• Increase your open and click through
rates
• Instead of email, consider using other
marketing methods
o Facebook
o Twitter
o Flickr
o Good ole’ mail or personal contacts
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
4/12/2016
Email calendar
• All chapters will have a scheduled send
week.
• The actual send date will be determined
when you request a new email.
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
4/12/2016
How to request a new email
1. Email [email protected] to request an
email.
2. Your ASC (Alumni Services Coordinator) will
remind you of your designated send week and
help determine which day will be best to send.
3. Your ASC will assist you in collecting all the
content and images needed to your email.
4. Marketing will create, code, and send your
email.
ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS
4/12/2016
Email evaluation
• We will be evaluating the new process
mid-February.
o How are we doing?
o Email stats (opens, clicks, unsubs…)
for each chapter.
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
Chapter websites
4/12/2016
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
4/12/2016
Strategy & Architecture
• IUAA website voice and tone
http://alumni.indiana.edu/styleguide/
• Chapter websites content strategy
- 1 second
- 10 seconds
- 2 minutes
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
Behind the scenes
4/12/2016
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
“After”
4/12/2016
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
4/12/2016
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
4/12/2016
Live sites
• 44 currently live
• New navigation items = new content
• Good examples:
-
Chicago chapter
http://alumni.indiana.edu/chapters/chicago/
Monroe County
http://alumni.indiana.edu/chapters/monroe/
D.C. http://alumni.indiana.edu/chapters/dc
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
4/12/2016
Review process
• Submit all changes to your liaison, per
the instructions sent to you via email.
• One document
• Write to fit the template
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
Calendars
4/12/2016
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
New format
4/12/2016
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
4/12/2016
New process
1. Email calendar updates to
[email protected].
2. ASC makes updates directly to calendar
3. Calendar entries appear on your chapter
website automatically.
*If a registration form is needed, that will be
your calendar entry. ASC will request form for
you. Request the form by emailing
[email protected].
CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER
4/12/2016
Calendar item checklist
• Best to include all updates in one
request.
• Be sure to include:
-
Event name
Date, time
Location (with address)
Contact person
Details about the event. At least one sentence of
description, preferably more.