Transcript PowerPoint Presentation - Slide 1

Welcome to
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For the past 23 years, Anthony Curtis’ Las Vegas Advisor
newsletter and Web site, www.LasVegasAdvisor.com, have
been recognized as the premier sources for the most current
and comprehensive information for Las Vegas gamblers and
visitors.
According to the respected Web site tracking company
Hitwise, LasVegasAdvisor.com is ranked week in and week
out in the Top 5 of nearly 500 gambling and casino Web
sites.
On average, LasVegasAdvisor.com receives more than
100,000 unique visitors per month, with at least 3 million
page views.
Demographic data from several Web tracking companies,
including Hitwise, Quantcast, and Google, based on
customer segmentation, show LasVegasAdvisor.com viewers
are 75% male and 25% female. Our strongest demographics
are viewers age 45-54 and 55 plus (at 36% for both) who
earn between $100,000 and $150,000 a year. These viewers
have a household income nearly 75% greater than those
who use the average Web site. In addition, our audience has
50% more men than the average site’s male-audience mix.
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Qualified customers. Las Vegas Advisor readers are regular Las Vegas visitors (averaging 2.3 trips per year) who are
loyal to the advertisers on our Web site. Currently, 18,000 LVA subscribers have access to the complete Web site.
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High customer demographic. In comparison to the Las Vegas Convention and Visitors Authority visitor profile, Las
Vegas Advisor members rank three times higher in the key categories of income, length of stay, and gambling budget.
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Media influence. The LVA is one of the most influential Las Vegas-related periodicals relative to the national media;
LVA is a premier source whenever the media covers Las Vegas or gambling. The Las Vegas Advisor and publisher
Anthony Curtis have been featured on the Discovery Channel, the Learning Channel, the Travel Channel, and ABC’s
“20/20”, as well as numerous news shows in major markets across the country. Anthony Curtis also writes a Las Vegas
column that appears in the Honolulu Advertiser, Arizona Republic, Dallas Morning News, San Diego Union-Tribune, Press
Enterprise of Riverside, California, and Daily Press of Victorville, California. Additionally, Mr. Curtis is frequently called
upon to contribute to Las Vegas features for the nation’s largest-circulation newspapers, including the New York Times,
LA Times, and USA Today.
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Low cost per acquisition. When compared to the costs of direct mail
and display advertising, www.LasVegasAdvisor.com represents a low costper-acquisition of new customers. We heavily promote our Web site. This
includes advertising on network television and in the largest gambling
publications. We regularly send press releases detailing surveys and
analysis on Las Vegas to all major media, Internet, television, and radio
outlets.
If you have any additional questions, please call or e-mail me. Thank you
for your time and consideration.
Sincerely,
Len Cipkins
Publicity Director