Transcript Using Images on Your Website?

Using Images on
Your Website?
April 21, 2011
This Session Covers
Why and when to use images
 Best practices for selecting and using
images
 Image editing and enhancing basics
 Optimization and performance
 Tools of the trade
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Things to Consider
Images can enhance or hurt your
web presence
 Various internet connections
 Web vs. Print
 Optimizing and editing
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Good Use of Images
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Visual
representation of a
product
Identity: putting a
face with the name
or organization
Engage visitor,
draw emotions
Not Good Use of Images
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Fill up space
Misrepresent your
organization
To lure or deceive
users
In place of text
Notes on Animations
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Can be a good
interactive tool
Should serve a
purpose
Can be annoying
and distracting
BAD
GOOD
Best Practices
Formats: JPEG, GIF, or PNG
 Size: No wider than 600 pixels
 Resolution: 72 pixels per inch
 Use alternate text and labels
 Should be relevant to message you
are trying to convey

Best Practices (cont’d)
Be conservative
 Preserve white space
 Use thumbnails or smaller versions
 Avoid filler images
 Images should not look like
advertising
 Don’t use large background images
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More Tips for Selecting the
Right Images
Never upload directly from camera
 Look for the highest possible quality
 Avoid overuse of stock photos
 Copyright and permission
 Get other opinions
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Image Editing
Enhance images for best appearance
 Cropping, resizing, enhancing
 Resizing and scaling
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Editing Tools
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Free standalone
applications
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 GIMP
 Office
Picture
Manager
 Paint
 Paint.NET
 PhotoPlus
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Windows and
Office tools
SE
Free online tools
(see notes)
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Commercial
applications (see
notes)
Image Optimization
Smallest possible size with best
possible quality
 Crucial part of website performance
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38KB
62KB
Optimization Tools
 Dynamic
Drive (online)
 Yahoo! Smush.it (online)
 PNGGauntlet (standalone)
 RIOT (standalone)
Demonstration

Optimization
 Office
Picture
Manager
 Smush.it
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Editing
 Photoshop
 Pixer.us
Resources
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Photos as Web Content:
http://www.useit.com/alertbox/photocontent.html
Graphics, Images, and Multimedia (PDF):
http://www.usability.gov/pdfs/chapter14.
pdf
Web Image Size Tips and Tricks:
http://www.lib.berkeley.edu/digicoll/librar
yweb/imagesizetips.html
Questions?
Nic Poague
Database and Web Design Specialist
[email protected]
Kathie Glassel
Technology Programs Administrator
[email protected]