Transcript Business 102- Final Presentationx

Sonja Sweet, Justine Rancy, Brett Melnick and Scott Cameron
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Mountain Bikes- Low Price/High Quantity
◦ Direct Competitors
 Bikes Inc. (2018)
 Lane Bikes (2011-2017)
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Youth Bikes- Close to target price
◦ Direct Competitors
 Lane Bikes (2016)
 Bikes Inc. (2017)
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
Relatively Steady/Average Results
Third in:
◦ Shareholder Value
◦ Sales (Mountain Bikes)
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Gross Margin: $6,543,315
Strengths
Weaknesses
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Strong Cash position
Second in industry for Cash
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Low Quality index
0.54
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High Profit
$2,671,204 Profit
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High Wastage
40%
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Cost Leader (Mountain Bike)
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Poor Demand forecast
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Low Idle Time
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High Cost of Goods Sold %
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High Sales for Youth Bike
$41,268
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Low Awareness
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Good Distribution
performance for Youth bike
0.54
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Low distribution performance
for Mountain bike
0.35
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Opportunities
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Threats
Can buy shares back because
of strong cash position
Issue more dividend per
share
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Bikes Inc. is a threat with a
lower Retail Price in both
Mountain and Youth bikes
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High SCU therefore we can
make a large amount of bikes
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Bikes Inc. has higher sales
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We have low advertising so
we have the opportunity to
increase advertising and
increase sales
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Better Quality for both
Mountain Bike and Youth
Bike
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Capitalize on the shortage of
bikes in both the Mountain
and Youth bikes.
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Bikes Inc. also has higher
Awareness rating
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