Transcript UX Brisbane - HCD with a shot of creativity

Extend your design thinking
with a shot of creativity
creative confidence
our natural ability to come up with new ideas
and the courage to try them out
everyone is creative … all you have to do is believe in yourself, keep at it, start
small, learn from failures, and you will get there ...
The Creative Mystery
Deliberate
Creativity
sometimes,
you just can’t get
there from here
Think LATERALLY
Disrupt logical thought
SHIFT perspective
CHALLENGE assumptions
World’s Worst Bike Shop
DEFINE How Might We?
INSIGHT “people often only have money to pay for bikes at the
start of the month”
HMW
“create more flexible payment options for bike sales”
----------------INSIGHT “people will get their bike serviced from anywhere in
walking distance if they catch a flat”
HMW
“create ways of making it easy to get your bike to and
from our servicing agents”
SHIFT YOUR PERSPECTIVE
ACTIVITY
1. Choose a surprising insight
2. Develop a ‘just right’ How Might We question
3. Reverse it
4. (bonus points) Solve it | Reverse it back again
HMW "create ways to identify stolen bikes & parts”
Reverse “create ways for thieves to get away with it”
Surprising Insights
• Cyclists like doing some maintenance themselves
• Cyclists will stop at nothing to catch bike thieves
• Cars are not the problem, its middle aged men in lycra
• Commuter cycling is male dominated
• Some schools ban children from cycling in
• Cyclists catch a flat when they have just dumped their kit
• It can be cheaper to buy overseas than down the road
IDEATE with Random Words
bench, envelope, radio, landlord, gutter,
sword, motor, bag, chain, beer, shoe, egg,
field, gun, wine, acid, parking meter, brick,
lipstick, ring, ghost, peanut, olive, panda,
salt, windsurfer, pilot, barbeque, arrow,
turtle, hockey, tent, jam, silver, stomach,
mouth, champagne, ashtray, x-ray, artist,
storm, flamingo, truck, volcano, mud,
ostrich, caviar, bubble, helmet, screwdriver,
bath, key, rocket, Christmas, politician,
chimney, cup, flute
Feature Sentences for ENVELOPE
• Stamp it to send it
• Write the address on the front
• Only takes flat stuff
• Goes in a post box
• Tear it to open it
DISRUPT LOGICAL THOUGHT
ACTIVITY
1. Focus on your HMW challenge (or the reverse HMW)
2. Pick a random word
3. List five short ‘feature’ sentences
4. Use a ’feature’ sentence to solve your challenge
HMW
"create ways to identify stolen bikes & parts”
Lipstick
“can write with it”, ”sticks to lips”, “sticks to collars”, “many different shades”
Ideas
“instagram rumours”, “exploding ink in frames”, “heat/mobile activated messages”
PROTOTYPE with SCAMPER
How can I make my bike shop more exciting?
Substitute
“replace the roof with a balcony”
Combine
“use windows like doors”
Adapt
“use shutters like a tortoise shell”
Magnify
“have ten counters instead of one”
Put to other use “use the shop as a boat”
Eliminate
“float the shop into the air”
Rearrange
“light the shop from the floor”
PIVOT WITH STYLE
ACTIVITY
1. Pick part of your solution to improve / pivot
2. Pick a SCAMPER node
3. Generate some new ideas
4. Update your solution
IDEA
”Mobile activated writing on bike frames”
PROBLEM
“Writing can be erased”
Substitute
“Mobile activated noises/horn”, “bike notifies mobile ID points”