Transcript What is consumer behavior

What is consumer
behavior
Consumer behavior is the study of
how people buy,
what they buy,
when they buy and
why they buy.
True False
Consumer behavior is the study of
how people buy,
what they buy,
when they buy and
Who they buy.
True or false-------
MCQ
• Consumer behavior is the study of
A) how people buy, what they buy, when
they buy and why they buy.
B) how people buy, what they buy, when
they buy and who they buy.
•
Question
Q) Consumer behavior is the study of
Elements of Consumer Behavior
1)buyer decision making process ( both
individually and in groups(.
2)It studies the characteristics of
individual consumers
What elements should we study to
know consumer behavior
3)behavioral variables.
4 )It also tries to assess influences on the
consumer from groups such as family,
friends, reference groups, and society in
general
• What are the elements of consumer
behavior
What are the elements of
consumer behavior
1)buyer decision making process ( both individually
and in groups(.
2)It studies the characteristics of individual
consumers
3)behavioral variables.
4 )It also tries to assess influences on the consumer
from groups such as family, friends, reference
groups, and society in general
QUESTION
What are the elements of consumer behavior
1)Seller decision making process, both individually
and in groups).
2)It studies characteristics of individual consumers
3)behavioral variables.
4 )It also tries to assess influences on the consumer
from groups such as family, friends, reference
groups, and society in general
Factors effects consumer
behavior
Factors which could effect consumer
behavior
• Psychology,
• Sociology ,
• Sociopsychology ,
• Anthropology and
• Economics .
True or false
• Factors which could effect consumer behavior
•
•
•
•
•
Psychology,
Sociology ,
Sociopsychology ,
Anthropology and
Ecology
True or false
MCQ ’s
•
Factors which could effect consumer behavior
1.
Psychology, Sociology , Sociopsychology , Anthropology
and embryology
2.
Psychology, Sociology , Sociopsychology , Anthropology
and Ecology
3.
Psychology, Sociology , Sociopsychology , Economics and
Anthropology
•
The correct answer is………..
Question
• What are the five factors which
could effect consumer behavior
Psychology
Psychologists study such phenomena as
• perception ,
•
•
•
•
•
Cognition
Emotion ,
personality ,
behavior ,and
interpersonal relationships
True or false
Psychologists study such phenomena as
• perception ,
•
•
•
•
•
Cognition
Emotion ,
personality ,
behavior ,and
interpersonal relationships
True or false
MCQ’s
•
Psychologists study such phenomena as
1.
perception , Cognition, Promotion personality,behavior ,and
interpersonal relationships
2.
perception , Cognition, emotion, personality,behavior ,and
interpersonal relationships
3.
perception , Cognition, personality,behavior ,and interpersonal
relationships
•
The correct answer is………..
Question
• Name at least four Psychologists
phenomena as
Psychology
Psychology includes many sub-fields of
study and application concerned with such
areas as
• human development ,
• Sports
• health ,
• Industry
• law ,and
• spirituality
True or false
Psychology includes many sub-fields of study
and application concerned with such areas as
• human development ,
• Sports
• health ,
• Industry
• System and
• spirituality
•
True or false
•
Psychology includes many sub-fields of study and
application concerned with such areas as
1.
human development ,Sports, health ,Industry, law ,and
spirituality
2.
human development , shops, health ,Industry, law ,and
spirituality
•
The correct answer is………..