Transcript chapter 3

Chapter #3
Making Consumer Choices
Health Consumer
• Anyone who
purchases or uses
health products or
services
MEDIA
ADVERTISING
• A written or spoken
media message
designed to interest
consumers in
purchasing a
product or service
ADVERTISING TECHNIQUES
• BANDWAGON –
Group of people using
a product or service
• Hidden Message –
Everyone is using it
you should to
ADVERTISING TECHNIQUES
• Rich and Famous –
Product displayed in
expensive home
• Hidden Message – It
will make you rich and
famous
ADVERTISING TECHNIQUES
• Free Gifts –
Redeemable coupons
for merchandise
• Hidden Message – It’s
to good of a deal to
pass up
ADVERTISING TECHNIQUES
• Great Outdoors –
Scenes of Nature
• Hidden Message – If
it’s associated with
nature it must be
healthy
ADVERTISING TECHNIQUES
• Good Times – People
smiling and laughing
• Hidden Message –
This product will add
fun to your life
ADVERTISING TECHNIQUES
• Testimonial – People
for whom the product
has worked
• Hidden Message – If it
worked for them it will
work for you, too
Comparison Shopping
• Method of judging
the benefits of
different products by
comparing several
factors, such as
quality, features,
and cost
Comparison Shopping
• Criteria to Consider
• Cost – Decide on a price range, look at
prices in different stores
• Features – Decide what features are
important to you
• Quality – Well made products offer
superior performance
Comparison Shopping
• Criteria to Consider
• Warranty – Know what is covered with
warranty.
• Safety – When choosing sports,
recreation, or home safety products
safety should be foremost in your mind
Underwriters Laboratory
• A product-safety testing
and certification
organization.
• UL logo on electrical
appliances, fire
extinguishers, and
other products
indicates that the
product has passed
strict safety standards
ANSI
• American National
Standards Institute
– monitor safety
standards for
helmets and other
protective
equipment
SNELL
• The Snell Memorial
Foundation has
independently tested
manufacturer's helmets
since 1957. Has
established standards for
auto racing, motorcycling,
bicycling, rollerblading and
skateboarding,
snowboarding and skiing,
Second Page
Chapter 3
Lesson 2
Choosing Community Health Services
Health Care System
• All the medical
care available to a
nation’s people,
the way they
receive care, and
the method of
payment
Health CARE PROVIDERS
• Primary Care
Physicians –
Medical Doctors
who provide
physical check-ups
and general care /
Includes school
nurses and
dentists
Health CARE PROVIDERS
• Specialist –
Medical Doctors
trained to handle a
particular kind of
patient or medical
condition
SOME HEALTH CARE
SPECIALIST
Dermatologist
Skin diseases
Neurologist
Nervous system
Orthopedist
Skeletal deformities
Pediatrician
Children’s health
Ophthalmolgist
Care of the Eyes
FACILITIES FOR HEALTH CARE
SERVICES
• Private Practice –
Physicians are in
practice for
themselves
FACILITIES FOR HEALTH CARE
SERVICES
• Clinics –
Outpatient care in
a community clinic
FACILITIES FOR HEALTH CARE
SERVICES
• Group Practice –
Share office space,
equipment, and
support staff
• Hospitals – out
patient and in
patient services
FACILITIES FOR HEALTH CARE
SERVICES
• Emergency Rooms
– Provide care for
potentially life
threating illness
and injury
FACILITIES FOR HEALTH CARE
SERVICES
• Urgent Care
Centers – staffed
by primary care
physicians, usually
handle non life
threating
emergencies
HOW WE PAY FOR HEALTH
CARE
• Health Insurance – Plan
in which private
companies or
government programs
pay for part or all of a
persons medical cost
• Managed Care –
Emphasize preventative
care and reduce
physicians charges for
their members
TYPES OF MANAGED CARE
• Health Maintenance Organization (HMO)
– Members pay a monthly premium
– Receive most or all medical services with few or no
out of pocket expenses
– Some require a small “co-pay” for visits
– Members can see only those physicians who have
signed an agreement with the HMO
TYPES OF MANAGED CARE
Preferred Provider Organization PPO
Members pay a monthly premium
Receive most or all medical services with few
or no out of pocket expenses
Some require a small “co-pay” for visits
Members CAN use physicians outside of plan
– But doing so results in higher out of pocket
expenses
MANAGED CARE
Premium
Office
Visit
INS Cost
CO-PAY
INS PAYS
$200
$100
$80
$10
$70
$200
$100
$100
$30
$70
HMO
PPO
POS
$300
$50
TYPES OF MANAGED CARE
• Point of Service Plans
– May choose providers inside or outside the plan. Choosing an outside
provider often results in higher
premiums and higher out-of-pocket
expenses
GOVERNMENT SPONSERED
HEALTH CARE
MEDICARE
MEDICAID
MEDICAID
• Medicaid is the
United States
health program
for certain
people and
families with low
incomes and
resources.
• Jointly funded by
the state and
MEDICARE
• Social insurance
program,
administered by
the U.S.
government that
guarantees access
to health
insurance for
Americans ages 65
and older and
younger people
MEDICARE
PART A
• Covers:
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Hospital Care
Skilled Nursing facility care
Nursing home care
Hospice
Home health services
PART B
• Medically
necessary
services:
• Services or supplies
that are needed to
diagnose or treat
your medical
condition and that
meet accepted
TRENDS IN HEALTH CARE
• Birthing Centers –
Home like setting
for birthing.
Usually less
expensive than
hospital
TRENDS IN HEALTH CARE
• Drug Treatment
Centers –
Specialize in
treating people
with drug and
alcohol problems
TRENDS IN HEALTH CARE
• Assisted Living
Centers – Provide
short and long term
care for people who
need help with daily
tasks, but do not
require professional
medical care
TRENDS IN HEALTH CARE
• Hospices –
Provides care for
people who are
terminally ill
TRENDS IN HEALTH CARE
• Telemedicine –
Practice of
medicine over
distance through
the use of
telecommunication
s
Lesson 3
Managing
Consumer Problems
HEALTH FRAUD
• Sale of worthless
products or
services that claim
to prevent
diseases or cure
other health
problems
mALPRACTICE
• Failure by a health
care professional
to meet accepted
Standards
CONSUMER ADVOCATES
• People or groups
whose sole
purpose is to take
on regional,
national, and even
international
consumer issues
Lesson 4
Understanding
Public Health
Services
PUBLIC HEALTH
• A community wide
effort to monitor
and promote the
welfare of the
population
PUBLIC HEALTH AT THE
LOCAL LEVEL
HEALTH AT THE NATIONAL
LEVEL
• Department of
Health and Human
Services –
Oversees more
than 300 health
related programs
PUBLIC HEALTH AT THE
NATIONAL LEVEL
• Environmental
Protection Agency
– EPA –
Responsible for
protecting the
country’s air, water
and land
PUBLIC HEALTH AT THE
NATIONAL LEVEL
• Occupational
Safety and Health
Administration
(OSHA) – Works
to prevent injuries
and safeguard the
health of workers
PUBLIC HEALTH AT THE
NATIONAL LEVEL
• U. S. Department
of Agriculture –
Leads federal antihunger effort with
food stamps,
school lunch and
school breakfast
programs
PUBLIC HEALTH AT THE
NATIONAL LEVEL
• Food and Drug
Administration –
Ensures the safety
of food, drugs, and
cosmetics
PUBLIC HEALTH AT THE
NATIONAL LEVEL
• Centers for
Disease Control
and Prevention –
Conducts research
and collects data
to help control
the spread of
diseases.
PUBLIC HEATH ON A GLOBAL
SCALE
• World Health
Organization (WHO) –
Agency of the United
Nations plays a leading
role in the eradication of
communicable disease
throughout the world.
PUBLIC HEATH ON A GLOBAL
SCALE
• INTERNATIONAL RED
CROSS – Mission is to protect
victims of international and
internal armed conflicts.
Including
– war wounded
– prisoners,
– refugees,
– civilians, and othe noncombatants
RED CROSS
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International relief and development programs.
Domestic disaster relief
Community services that help the needy
Comfort for military members and their family members
Collection processing and distribution of blood and
Educational programs