Transcript What is International Sport?

C H A P T E R
19
A North American
Perspective on
International Sport
Ted Fay, State University of New York at Cortland
Luisa Velez, State University of New York at Cortland
Janet B. Parks, Bowling Green State University
Chapter 19
What is International Sport?
• Factors to consider
– Context
– Degree
Factors in Unprecedented
International Growth
• Olympic Games
• Opportunities for women
• Redefinition of international sport
• Extension of recruitment and marketing
• Emerging economies as potential hosts
• International Sidebar: Brasil: Setting the
Stage to Be a New Sport Power
Dramatic Changes in
the Olympic Games
• 1968 Mexico City Games
• Summer Olympics of 1972
– Permanently altered safety and security procedures
– Conflict between amateurism and professionalism
• Controversy involving individual athletes
• Debate over inequities in team sports
A New Dawn in Women’s Sports
• Title IX
– Set off revolution in women’s sports worldwide
– Now nearly equal in number of athletes, sports,
events
• Women assuming leadership roles in
international federations
– Women and Sport Working Group
Redefinition of International Sport
• Olympic Games go corporate and
professional
• A shift in the balance of power and players
• Soccer: the world’s sport obsession
Recruitment and Marketing
• Athletes and teams have numerous options
• Consumers have enhanced access
• Recruitment
• Sport marketing as a global phenomenon
• Emerging economies
• Sidebar: Emergence of China as a Sport
Superpower
Current Issues in International Sport
• Concerns associated with governance
– Corporate sponsorship of major events
– Drug testing and arbitration
– Assistive devices
– Paralympic governance concerns
• See figure 19.1 for key international sport
governance and industry interrelationships
Essentials for Aspiring International
Sport Managers
• International sport manager’s skill set
– Sidebar: Tool Kit for International Sport Managers
• International sport manager’s worldview
– Sidebar: Sport Management Travel Tips
• International sport management
– “It’s personal!”
Forecasting the Future:
International Sport 2010-2020
• Trends destined to affect international sport
– The shrinking globe
– Social and ethical awareness
Practical Application
• Critical thinking in international sport
– Expanded leisure time and extended life expectancy
– Effect of recreational and sport facilities on the
environment
• Ethics and international sport
– Relocation of sporting goods manufacturing
companies
Three Review Questions
1. What were the key changes that have
occurred over the past few decades, and
how have they contributed to the
expansion of international sport?
2. What are some of the emerging economies
that are now or are becoming attractive
hosts for international competitions, and
what makes them attractive?
(continued)
Three Review Questions (continued)
3. What are three factors that will affect the
future of international sport? Explain the
effect of each.