Transcript Sport Tourism Development

Sport Tourism
Paul Charbonneau
Brantford – March 30, 2006
Key Figures
• Over 200,000 sporting events held
each year in Canada.*
• Sport Travel represents $2.4 billion
in total tourism spending, annually.*
*Canadian Tourism Commission - 2004
Economic Impacts*
Event
2002 NA
Indigenous
Games
2002 Skate
Canada
International
2003 Canada
Winter Games
2003 World
Youth Athletics
Champs.
2003 World
Cycling
Champs.
Economic
Activity
$15.5 M
$6.3 M
$70.3 M
$37.4 M
$48.3 M
GDP
$7.4 M
$2.6 M
$28.6 M
$17.2 M
$20.2 M
Jobs
205
74
1,015
600
527
Taxes
$4.8 M
$898 K
$10.4 M
$6.3 M
$8.4 M
*From the Sport Tourism Economic Assessment Model - CSTA
Economic Impacts*
Event
2004 Brier
2004 Bell
Capital Cup
2005 FINA World
Championships
Veissmann
2005 FIS
World Cup
2006 IIHF World
Junior Hockey
Economic
Activity
$23.1 M
$11.1 M
$181.2 M
$6.5 M
$41.0 M
GDP
$11.0 M
$4.9 M
72.4 M
$2.5 M
$21.7 M
Jobs
238
162
1,974
64
275
Taxes
$3.1 M
$2.1 M
$29.0 M
$1.0 M
$4.6 M
*From the Sport Tourism Economic Assessment Model - CSTA
Budget Surpluses
2005 Ontario Summer Paralympic Championships – Windsor-Essex
$61,000
2005 Ontario Senior Games Winterfest – Barrie
$110,000
2004 Ontario Winter Games – London/Barrie
$125,000
2004 Ontario Summer Games – London
$300,000
2004 Ontario Senior Games Actifest – St. Catharines
$44,000
2004 Ontario Summer Paralympic Championships – Etobicoke
$45,000
2003 Ontario Summer Paralympic Championships – Sarnia
$19,000
More Impacts
• Economic
– It costs less to host an event than it does for
your team to go to one
• People
– Volunteer involvement, marketable job skill
development
• Sport
– Expose community to a new or emerging
sport creates opportunity to grow the sport
– Capital investment, facility refit
Facilities
• Multi-sport venues or Multi-field locations are
more cost effective
• Facilities drive Sport Tourism and Community
Development
• Variety of funding and financial plans out there
– City owned and operated
– City owned and 3rd Party operated
– 3rd Party owned and operated with Community
usage guarantees
Facility Plans
• Kingston
– Current plans 1 Multiplex (4pad) & 1 LVEC
– 4 pad ice complex to replace 3 current rinks
– Older rinks to be converted to other sport
facilities
– Exploring partnership with YMCA for pool
and gym services at Multiplex
– Still finalizing financing model
– Harmonization of user fees across city
instead of tax increases
Facility Plans
• Sylvan Lake, AB
– 15 yr development strategy
– Planned construction in 3 yr spending phases
– Funding through Town, Grants (Centennial),
Municipal Sponsorship, Fundraising & Corporate,
Inter-Municipal Partnerships
– Sponsorships of Building, Dressing Rooms, for 25
and 10yrs respectively
– Pre-budgeted operating needs, know shortfall
going in.
– Plan only accounts for 60% usage and no
concession revenues
Facility Plans
• Coquitlam, BC
– Sports Field Strategy
• Artificial turf provides 4 times more playing time
• Lighting at fields increases hours of operation
– Differentiation between city maintained and noncity maintained facilities
– Provides detailed costing for creation of fields and
diamonds at different class levels
– Recommended Financing to come from City
Capital Budgeting
– 5-7yr focus on Tournament hosting facilities
Facility Plans
• North Bay
– A.J. Fricker School field renovation
• City, School Board, Ultimate Frisbee League each
contributed $15k
• Ultimate League – right of first refusal for field
• City – dedicated community use in Summer
• School – New Field
– School usage agreements
• Draft Agreement with all 4 School Boards
• School gets first priority
• City gets Min. 8 Hrs/wk between Victoria Day and Labour
Day
• City keeps 15% of user fees collected during their time.