THE VALUE OF SPORT
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Transcript THE VALUE OF SPORT
THE VALUE OF SPORT
DISCUSSION # 1
• SALARIES OF PROFESSIONAL
ATHLETES ARE OUTRAGEOUS AND
SHOULD BE CAPPED.
DISCUSSION # 2
• COLLEGE ATHLETES IN DIVISION I
REVENUE PRODUCING SPORTS BE
PAID?
Discussion # 3
• “THE GOOD OL’ DAYS?”
• WERE THINGS BETTER IN:
•
•
•
EDUCATION?
MORALITY/CULTURE?
TEEN/YOUTH MORALITY?
• Malloy et. al’s textbook - What do you
think?
• Justification
•
a system for ethical decision making
•
case studies
• Also, context matters
• GVIE IT A CHANCE
PURPOSE OF UNIT
• We posit that recreation and sport managers
or specialists need to understand the
broader context and changes in these
professional fields to be able to form and
operate with a moral framework that
enhances their ethical behavior.
WHAT CONTEXT?
• In order to understand sport…we need to view the
cultural changes within the context of economic
changes.
• We cannot understand any history without
understanding the politics and power of this
(capitalist market economy) global economic
force.
• “…globalization [brings] more cultures, morals,
and ethical codes into contact.”
CHARACTERISTIC OF SPORT IN GLOBAL
MARKET ECONOMY
• FRANCHISES PURCHASED AS PART OF
GENERAL EXPANSION
• MONOPOLISTIC- LOOK AT WHOLE LEAGUE
– NATIONAL VALUE
• CORPORATE SPONSORSHIP
• INVERSION OF PRODUCTION PYRAMID
(E.G. OLYMPICS, COLLEGES)
• STADIUMS WITH PUBLIC MONIES
• ATHLETES MUST BE VIEWED AS
LABORERS.
INVERSION OF PRODUCTION
PYRAMID
• “PERHAPS THE MOST DELETERIOUS
EFFECT OF THIS HAS BEEN THE
DISPROPORTION OF FUNDS SPENT ON
THE ORGANIZATION OF SPORT AS
OPPOSED TO THE MONIES GOING TO
THE DIRECT PRODUCER, THE
ATHLETES.”
• Traditionally amateur vs. professional has framed
debate over sport.
• Perhaps this is really nostalgia or tradition vs.
rapid change in the 20th century.
• “Sports traditionalists are left with stuff of
nostalgia. Their thoughts and discussions are
informed by the past….We are inundated with
images, words, slogans, myths,…that attempt to
take us to that former place in sport.”
A NEW LOOK AT PAY FOR
ATHLETES
• Does this context alter opinions of athletes
pay?
• Would your reasoning be called “nostalgic”
by the authors?
• Isn’t DI collegiate sport, professional sport?
CONCLUSION
• SOCIAL CONTEXT (INCLUDING
HISTORY, ECONOMY, CULTURE) IS
ESSENTIAL IF WE ARE TO MAKE
ETHICAL DECISIONS IN THE FIELD OF
SPORT.
SPORT AND SOCIETY: THE
IMPORTANCE OF SPORT