Transcript Update for health teams by campaigns of warning about

UPDATE FOR TEAMS OF HEALTH THROUGH CAMPAIGNS,
WARNING ABOUT CONSUMPTION OF ALCOHOL
Lopes, Jane Moraes; Furtado, Erikson Felipe
Program of Integrated Action for Prevention and Attention to Alcohol and Drug Use in the Community (PAI-PAD)
School of Medicine of Ribeirão Preto, University of São Paulo/ Brazil
BACKGROUND:
The training has been presented as an alternative to maintaining the health professionals engaged in preventive activities. After
training of primary care teams for the implementation of BI, the PAI-PAD has offered technical support and proposed to carry out
campaigns warning about the consumption of alcohol.
METHODS:
This study aimed to relate one experience of a campaign for health warning to students from 10 to 14 years about alcohol abuse,
which was conducted by a health primary care team as part of support and supervision that PAI-PAD offered after training for BI
implementation. The study highlighted the effects of the strategy of combining support and supervision after training.
FINDINGS:
1 - PAIPAD proposed ALERT CAMPAIN ABOUT ALCOHOL ABUSE :
“Alcohol abuse consumption causes health damage”
2 - Health primary care team requested supervision.
WHAT IS THE APPROPRIATE WAY TO COMMUNICATE THIS MESSAGE TO ADOLESCENTS?
HOW DOES TO BRING THE ISSUE TO THE REALITY OF ADOLESCENTS?
3 - Two technical visits were carried out lasting 30 minutes each.
EXAGGERATION is harmful to health
“There are a lot of inadequate behaviors”
- water waste
- processed foods
- beverages
First visit:
Explanation of objectives
Definition of target audience
WHAT ARE THE MOST IMPORTANT THINGS FOR
TEENAGERS ?
- social acceptance
- being attractive
- save money
- few words
WHAT’S THE BETTER KIND OF COMUNICATION?
- fast communication
- current /simple speech
Second visit:
PLANNING ACTION
Health Professionals decides:
The students produced:
- to work in partnership with the school
essays, drawins,
- to present the topic in a theater
posters, songs and poems
DISCUSSION:
The campaign warning seemed to be a good strategy for the team to incorporate the basics of training, updating them about the
demands and needs which were experienced by them. Although motivated, the professionals had difficulty in addressing the issue
of alcohol. The health team included the idea of prevention of alcohol abuse in other issues of health and hygiene, overcoming the
difficulty in addressing this issue with teenagers.
Erikson F. Furtado, MD, DPH, PhD.
Psychiatry professor – PAI-PAD´s coordinator
FMRP-USP – Depto. Neurologia, Psquiatria e Psicologia Médica
14049-900 Ribeirão Preto, SP - Brazil
E-mail: [email protected] / Homepage: www.fmrp.usp.br
Note: If requested the reference list could be provided