Transcript Final Presentation - Crowd Sourced City

Does proximity
matter to the
fashion design
process?
FBID Proximity
Judy Chang
Lola Feiger
Mike Shyu
Crowd Sourced City: FINAL REVIEW
December 15, 2010
Clients
Firm Profile
Prototypes
-Google Docs
-Different iteration of codes
-Different version of how to send the qualitative data,
through twitter and foursquare.
-Study length and size
-Initial Google latitude study
What we decided upon:
Google Latitude
{supplemented with}
Text messaging
Text Message Codes and address every
2 hours to XXXXX
A- admin
FD- design work
MD- media
MFG- manufacturing
R- retail
S- social events
SH- showing
SM- sampling making
O- other
Text 312-560-2455 with
A - admin
FD - design work
MD - media
R - retail
SE - social events
SH - showing/showroom
SM - sample making***
P - production***
SEW - sewing****
W - warehousing (delivery, shipping, order preparation, inventory)
O - other*
***will be asked to elaborate with, C (cutting), PM (pattern making), MG
(marking/grading), or O (other, this includes trim)
****will be asked to elaborate with QC (quality control), SCH (scheduling),
PFS (production fit sample), or O (other, including trim)
*will be asked to elaborate
+13125764896,2010/11/30 11:36:41,Sew/qc at 36th and 7th.
+13125764896,2010/11/30 11:44:11,At 37th 8th ave. Sew factory/qc. Checking on samples and
production. Inspecting garment construction.
+13125764896,2010/11/30 15:28:15,At 37th and 8th. Sew factory. Qc/dropping off shipping production
supplies. Also factory is giving me a prduction piece to fit.
Making sure quality and sewing is correct.
+13125764896,2010/11/30 17:22:56,At cutting room factory. Drop off production sample. sew/qc
+13125764896,2010/11/30 17:24:22,Cutting room/fabric 38th and 8th ave.
Centralized Email
[email protected]
A - admin
FD - design work
MD - media
R - retail
SE - social events
SH - showing/showroom
SM - sample making***
P - production***
SEW - sewing****
W - warehousing (delivery, shipping, order preparation,
inventory)
O - Other*
A - admin
FD - design work
MD - media
R - retail
SE - social events
SH - showing/showroom
SM - sample making***
P - production***
SEW - sewing****
W - warehousing (delivery, shipping, order preparation,
inventory)
O - Other*
Texting Breakdown
Sewing Breakdown
Participant Feedback
-Wanted more codes
-Wanted longer duration to track ebb and flow
-Google Latitude was not tracking properly
-More users
-Proximity mapping was the best way to generate data
-Technology was easy to use after the setup
Communication Errors
-Clarity of instructions
Project Scope Limitations
-Sample size
-Timing of project
-Direct access to contact
-Codes chosen to represent fashion movements
Technical Limitations
-Google Latitude
-Text Messaging
Is this Crowdsourcing?
-Data mining versus crowdsourcing
-We provided the technological tools for the fashion
designers to produce their own mapping data
-Controlled study creates an artificial situation
-Too much technology involved that created barrier to
making it totally crowdsourcing
Future Directions
-Streamlining the process via technology choice
-Increasing participation and greater incentives